Restart Best Practices
Airlines using EveryMundo Restart & Reacquire Tactics
As the travel industry begins to restart and consumer confidence in air travel returns, airline marketing and communications will be more important than ever. In the Restart phase, airlines will need to focus efforts on regaining loyalty, easing customer concerns about safety, and marketing their best fares to be competitive.
EveryMundo published a series of Restart & Reacquire Playbooks with tactics to help airlines recover more effectively. We’ve gathered examples of airlines successfully executing these tactics as Restart Best Practices.
Airlines successfully executing EveryMundo Restart & Re-Acquire Tactics:
Promote Reopened Routes
Air Canada, Japan Airlines, Spirit, American Airlines and Kenya Airways
Fare sales to reconnect with friends & family
American Airlines and Frontier
Promote Domestic Routes
Kenya Airways
Promote leisure & outdoor travel
United, American Airlines, LATAM, and Air Canada
Incentive bookings for future travel
Thai Airways and United
Promote strategic routes & destinations
Frontier and United
Market deals based on traveler interest
American Airlines
Share info with Custom Assets & Pages
Cathay Pacific, LATAM, KLM, Air Canada, AeroMexico, Japan Airlines, Volaris
EveryMundo Restart & Reacquire Playbooks:
EveryMundo Products that power the Restart Phase:
airTRFX helps communicate new routes by launching landing pages per route, and improves conversions by displaying the real-time lowest available fare for every route. Airlines can create pricing widgets with new routes for custom pages related to COVID key messages to streamline communications with customers.
airModules shorten the path of purchase by increasing Flight Search Initiation (FSI). Website visitors use airModules to filter flights by Origin, Destination, Dates, Budget, Cabin Class to find the best flight for their trip.
airModules display real-time fares in dynamic real-time currency, rewards miles, or static promotional fares.
airSEM provides granularity of routes on a campaign level, enabling airlines to push specific routes as deals and offers as they are filed by Revenue Management.
Airlines can use airSEM to manage communications in ad extensions to promote new routes and the lowest available fare, all updated in real-time.
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