2. Frontier: Motivating post-quarantine travel
Frontier leveraged airTRFX From-City template pages to promote the lowest fare available for destinations based on the user’s location. Using the traveler’s Geo IP location, Frontier is able to send emails with real-time low fares from each user’s nearest airport. This creates personalized fare results in each email that link to airTRFX From-City template pages where users can find the same real-time low fares.
Frontier also ran this campaign on social media, with Instagram ads also linking to From-City airTRFX pages with real-time fares.