Tactic 1: Determine Route Demand with FareNet User Search Data
FareNet is EveryMundo’s proprietary pixel that is placed on an airline’s booking engine to collect in real-time the flight and fare information based on user searches. Every time a flight search is initiated by a web visitor, FareNet captures relevant information about the user search including:
- Flight Times
- Number of Passengers
- Cabin Class
- Origin & Destination
- Travel Dates
- Fares / Rewards Miles
User search data can be used as a decision making tool for network planning, by determining which routes to reopen according to traveler interest. This enables airlines to identify their most strategic routes in real-time and understand the gap between search volume and load factor in order to identify opportunities for fare adjustments.
The FareNet Demand Dashboard
The FareNet Demand Dashboard shows an airline the search volume from their website by route and day for the next 365 days. This is a decision making tool for network planning, reopening routes and increasing frequencies of existing routes based on the user interest. Airlines can use this information to plan which routes to focus on marketing and reopening first as they are the most likely flights to sell tickets.
See the FareNet Demand Dashboard with sample airline data >
FareNet Demand Dashboard will help airlines identify by route and market when their customers are planning their future trips. Read More >