Focus SEO Efforts

EveryMundo Restart & Re-Acquire Playbook

SEO Solutions for Airlines

The COVID-19 crisis has hit the airline industry at a level that we haven’t seen before. This is reflected in the drop of activity across all marketing channels and certainly, SEO is not exempt from this. 

However, although the recovery process will be bumpy, the search interest in booking flights online will eventually reach high levels again. The same happened after 9/11 and the 2008 crisis. When it happens, Google’s ranking algorithms will remain almost unchanged and the best SEO practices will still be relevant. 

Therefore, airlines need to optimize their websites to exploit the revenue opportunities that a stable search environment will bring. In fact, Google recently recommended not to shut down websites or curtail SEO efforts during the COVID-19 crisis. This will minimize the negative impact in rankings when the search activity begins to normalize. 

EveryMundo Restart & Re-Acquire Playbooks

Understand Demand

Understand search demand for all routes to determine which routes are best to reopen, and when. 

In this Playbook:

Utilize User Search Data

Forecast market demand from SEM

Sell Reopened Routes

Determine strategic routes to reopen, then acquire passengers with scalable marketing strategies.

In this Playbook:

Optimize SEM for Strategic Routes

Communicate Route Availability

Re-Acquire Customers

Acquire new customers and re-acquire loyal customers.

In this Playbook:

Promote loyalty benefits

Display real-time miles fares

Promote Deals & Offers

Compete to acquire and re-acquire customers with low fare promotions.

In this Playbook:

Run Cross-Channel Campaigns

Promote Future Travel Today

Inform your Customers

Best practices for communications on and off your website.

In this Playbook:

Effectively communicate promotions, policies, and offers on and off your website.

Focus SEO Efforts

Drive qualified traffic to your website with airline-specific SEO strategies.

In this Playbook:

Optimize your organic search position

Ensure all route pages maintain high SEO performance

Ready to Restart & Re-Acquire Customers?

We’ll show you how.