Focus SEO Efforts

EveryMundo Restart & Reacquire Playbook

SEO Solutions for Airlines

The COVID-19 crisis has hit the airline industry at a level that we haven’t seen before. This is reflected in the drop of activity across all marketing channels and certainly, SEO is not exempt from this.

However, although the recovery process will be bumpy, the search interest in booking flights online will eventually reach high levels again. The same happened after 9/11 and the 2008 crisis. When it happens, Google’s ranking algorithms will remain almost unchanged and the best SEO practices will still be relevant.

Therefore, airlines need to optimize their websites to exploit the revenue opportunities that a stable search environment will bring. In fact, Google recently recommended not to shut down websites or curtail SEO efforts during the COVID-19 crisis. This will minimize the negative impact in rankings when the search activity begins to normalize.

EveryMundo Restart & Reacquire Playbooks

Understand Demand

Understand search demand for all routes to determine which routes are best to reopen, and when. 

In this Playbook:

Utilize User Search Data

Forecast market demand from SEM

Promote Deals & Offers

Compete to acquire and reacquire customers with real-time, targeted fare promotions.

In this Playbook:

Run Cross-Channel Campaigns

Promote Future Travel Today

Sell Reopened Routes

Determine strategic routes to reopen, then acquire passengers with scalable marketing strategies.

In this Playbook:

Optimize SEM for Strategic Routes

Communicate Route Availability

Inform your Customers

Best practices to inform customers on and off your website.

In this Playbook:

Effectively communicate policies, restrictions and key info on and off your website at scale.

Reacquire Loyal Customers

Acquire new customers and reacquire loyal customers by advertising loyalty benefits.

In this Playbook:

Promote loyalty benefits

Display real-time miles fares

Focus SEO Efforts

Drive qualified traffic to your website with airline-specific SEO strategies.

In this Playbook:

Optimize organic search position

Maintain high SEO performance

Ready to Restart & Reacquire Customers?

We’ll show you how.