SEO Solutions for Airlines
The COVID-19 crisis has hit the airline industry at a level that we haven’t seen before. This is reflected in the drop of activity across all marketing channels and certainly, SEO is not exempt from this.
However, although the recovery process will be bumpy, the search interest in booking flights online will eventually reach high levels again. The same happened after 9/11 and the 2008 crisis. When it happens, Google’s ranking algorithms will remain almost unchanged and the best SEO practices will still be relevant.
Therefore, airlines need to optimize their websites to exploit the revenue opportunities that a stable search environment will bring. In fact, Google recently recommended not to shut down websites or curtail SEO efforts during the COVID-19 crisis. This will minimize the negative impact in rankings when the search activity begins to normalize.