Create a Fare Marketing infrastructure with airTRFX®
airTRFX gives your team the tools to launch, manage, and optimize marketing campaigns easily in a simple-to-use CMS.
Leverage airTRFX to scale your site, online presence, and improve engagement.
Increase conversion rates with airModules®
The airModules library offers solutions for users in different stages of the conversion funnel and for traffic generated through all digital channels (search engines, social networks, display ads, email, affiliates). Boost the revenue-generating potential of any page with airModules.
Launch & scale marketing campaigns with airSEM®
Proven by the world’s leading carriers, airSEM improves conversion rates, and direct channel sales. Airline-specific digital campaign management and performance improvement tools to build, launch, and manage ad campaigns with real-time fares in ad copy.
Deploy dynamic fares across the web with FareWire®
Leverage FareWire to display dynamic fares and content on the pages of your choice. There are no limits to the number of API calls per endpoint. FareWire delivers the information when and where you need it. Powered by user-search data without additional calls to the GDS / Res System.
Your IT department is busy. Leave them alone.
Let’s fix your digital presence.
Answers to Your Questions
What is Fare Marketing?
Fare Marketing is exactly what it sounds like – marketing fares. Travelers are online shopping for the best fares for their next trip and airlines and other travel companies market their lowest fares to attract traveler business.
Why do I need a Fare Marketing System?
Fares are the best direct marketing message, considering that the cost of travel has the greatest influence on leisure travelers when deciding where to fly.
In today’s digital world, airlines must execute best-in-class Fare Marketing strategies if they intend to compete with Online Travel Agencies (OTAs) and Meta Search Engines (MSEs) for business and customer loyalty.
Are you a CMS?
Not really. We are a Fare Marketing Platform because the specific content we are very good at managing is real-time fares. We also help you manage content like landing pages, flight search modules, and your digital marketing campaigns. Real-time fares are what power our system and set us apart from any CMS out there.
Can’t I just build this myself?
Today’s customers expect their online experiences to be easy, seamless, and fast. From their initial search to their final purchase, they demand a best-in-class user experience from brands.
To create a Fare Marketing infrastructure from scratch that gives users the experience they expect, airlines must involve a variety of stakeholders, multiple vendors, and may need to go through RFP processes. Time consuming projects like CMS customization, fare feed development, front-end design, engineering requirements, performance optimization, security, regulatory compliance, and SEO compatibility can take several years to complete. Once completed and launched, the system will require ongoing resources to maintain and will need to be updated continuously in order to remain relevant.
Airlines can choose to do this if they want, but why would you want to build something that’s already been built?
Am I stuck with this solution after I buy it?
Nope. Edits are easy to make, airModules can be swapped out, and you can cancel at any time. You are not locked into any design or product forever.