What is FareNet?
FareNet is EveryMundo’s proprietary script that collects User Search Data from our clients’ websites and booking engines in real-time. As users search for flight fares, FareNet captures the search results and sends new low fares to be populated across the web.
This gives our solutions the power to constantly update fares and trip information without any additional calls to the Res system or GDS. Keeping fares updated and saving airlines additional fees.
FareNet is USDOT compliant, meets WCAG 2.0 Accessibility Guidelines, and provides the highest fare accuracy available. Data from FareNet is used to power EveryMundo products like airTRFX and FareWire, which bring real-time fares to millions of webpages every day.
Independent of the client’s tracking set-up
All requests are encrypted and no personally identifiable information is collected
We collect data from the first touchpoint to final transaction
All user interactions are tracked, for example, all clicks on CTA button and filter interactions
We collect revenue in different currencies and attribute it to user product usage
Drive traffic from organic search, e-mail, paid ads, social media, and other channels to highly-relevant conversion-oriented landing pages.
EveryMundo Products Powered by FareNet:
Create a Fare Marketing infrastructure with airTRFX®
airTRFX gives your team the tools to launch, manage, and optimize marketing campaigns easily in a simple-to-use CMS.
Leverage airTRFX to scale your site, online presence, and improve engagement.
Increase conversion rates with airModules®
The airModules library offers solutions for users in different stages of the conversion funnel and for traffic generated through all digital channels.
Boost the revenue-generating potential of any page with airModules.
Launch & scale marketing campaigns with airSEM®
Airline-specific digital campaign management and performance improvement tools to build, launch, and manage ad campaigns with real-time fares in ad copy.
Data Points Collected
The following are the standard data-points collected from FareNet (adjusted based on data available to users in airline’s Flight Search Results Page and Confirmation Page). Additional data is saved for the main trip (selected in both “Outbound flight details” and “Inbound flight details”). Data is collected from the lowest fare option.