What is FareNet?
FareNet is EveryMundo’s proprietary script that collects User Search Data from our clients’ internet booking engines (IBE) in real-time. As users search for flight fares, FareNet captures the search results and sends new low fares to be populated across the web.
This gives our solutions the power to constantly update fares and trip information without any additional calls to the Res system or GDS. Keeping fares updated and saving airlines additional fees.
FareNet is USDOT compliant, meets WCAG 2.0 Accessibility Guidelines, and provides the highest fare accuracy available. Data from FareNet is used to power EveryMundo products like airTRFX and FareWire, which bring real-time fares to millions of webpages every day.
Independent of the client’s tracking set-up
All requests are encrypted and no personally identifiable information is collected
We collect data from the first touchpoint to final transaction
All user interactions are tracked, for example, all clicks on CTA buttons and filter interactions
We collect revenue in different currencies and attribute it to user product usage
Drive traffic from all digital channels to highly-relevant conversion-oriented landing pages
airTRFX landing pages with real-time fares
Create a Fare Marketing infrastructure with airTRFX®
airTRFX automatically generates high performance landing pages for every route, origin, and destination in your network – all with real-time fares and in all languages and currencies supported. Launch, manage, and optimize marketing campaigns easily with airTRFX.
airModules flight search displays with real-time fares
Increase conversion rates with airModules®
The airModules library offers a variety of flight search displays: maps, histograms, mosaics, carousels, maps and more. airModules can be placed anywhere and enable customers to directly enter the booking engine.
FareWire powers fare feeds anywhere
Deploy dynamic fares across the web with FareWire®
Display dynamic fares and content on the pages of your choice. FareWire delivers the information when and where you need it. Powered by FareNet user-search data without additional calls to the GDS / Res System.
airSEM enables sophisticated Search Engine Marketing
Launch & scale marketing campaigns with airSEM®
Airline-specific digital campaign management and performance improvement tools to build, launch, and manage ad campaigns with real-time fares in ad copy. Easily build promotions and optimize bidding strategies with airSEM.
Data Points Collected
The following are the standard data-points collected from FareNet (adjusted based on data available to users in airline’s Flight Search Results Page and Confirmation Page). Additional data is saved for the main trip (selected in both “Outbound flight details” and “Inbound flight details”). Data is collected from the lowest fare option.
Note: FareNet only collects the flight and fare information in each user initiated search. FareNet does not collect any personal information at any time, it passively collects and recycles the fare and flight content that any user is already looking at. The pixel fires after the page load and does not cause any additional calls to your GDS.
Origin Airport Code
Destination Airport Code
The FareNet Demand by Departure Date Dashboard shows the number of search volume by route and day in the next 365 days. This is a decision making tool for network planning, reopening routes and increasing frequencies of existing routes based on the users interest. Airlines can use this information to plan which route to focus on marketing and reopening first as they are the most likely flights to sell tickets.
Actionable Internet Booking Engine (IBE) Dashboard: Provides insight into route performance, volatility in search demand and average fare, analytics provide suggestions to improve performance for every route.
The IBE Dashboard displays trends in demand for all airline routes, metrics such as changes in search volume, fares, revenue and bookings. Based on the data, the dashboard categorizes each route with three suggestions: Push, Reduce or Keep as is the marketing efforts. It allows the airline to also consider fare adjustments based on the user’s search intention and willingness to pay.
This dashboard is powered by FareNet data from over 40 airlines globally and is updated in real-time. Airlines can use this dashboard to see where demand is going down, plateauing, and beginning to rebound and decide route planning and marketing strategies, a different perspective from the traditional demand data.