airSEM Reporting Suite

airSEM Report

All-in-one dashboard that summarizes paid search performance. The airSEM Report contains various tabs that facilitate the monitoring of KPIs in different time periods.  Users can identify trends by looking at the performance on specific dates or by day, week, month, or year. Additional insights can be gathered by exploring KPI behaviors by market, campaign type, route, device, search engine, and language.

With this information, users can answer questions like, how did the conversion rate change week over week in the past month? In which markets and campaign types did it change? What are the top performing routes by revenue in the last three weeks?

Airlines and EM’s Performance Marketing team use these insights to optimize paid search activity.

See the interactive airSEM Report with sample airline data >

Auction Insights Report

This dashboard compares the airline’s impression share with that of other advertisers who are bidding on the same keywords and, therefore, participating in the same auctions. By tracking the competition by campaign type and market, airlines and EM’s Performance Marketing team can make strategic decisions about bidding and budgeting.

No public demo dashboard available

Actual vs. Target Dashboard

This dashboard tracks paid search performance alongside the set KPI monthly targets. The comparison of the actual versus target performance informs the optimizations on paid search activity throughout the month. Depending on how far below or above the target are the actual KPIs, airlines and EM’s performance marketing team can take immediate actions to adhere to the monthly investment targets and maximize performance.

See the interactive Actual vs. Target Dashboard with sample airline data >

Route Performance Dashboard

Centralized real-time route performance. The dashboard highlights actionable routes based on changes in search behavior, fares, and conversions in different time periods, by route.

The dashboard facilitates route-based data-driven decision-making by combining data from the airline’s IBE and paid search. The routes that need attention are automatically highlighted, so that users instantly know for which routes to push, reduce, or keep as is the investment. Routes can be segmented by origin, destination, flight type, market, and language.

This information can be used by revenue management or marketing teams to check the load factor and capitalize on/create demand by either enabling, pausing, or modifying bids & budgets of paid search campaigns.

See the interactive Route Performance Dashboard with sample airline data >

airDPI Performance Dashboard

This dashboard compares the performance of ads with and without dynamic price insertion (DPI). By filtering by account, device, campaign type, market, language, and various ad attributes, users are able to identify where the airDPI technology works best and where DPI ads can be further pushed or optimized.

See the interactive airDPI Performance Dashboard with sample airline data >

airPromo Performance Dashboard

This dashboard reports the performance of ads that are promotion-related.  By filtering by account, device, campaign type, market, language, and various ad attributes, users can determine the impact of promotions and gather actionable insights on which ones are the most effective in driving conversions and revenue.

See the interactive airPromo Performance Dashboard with sample airline data >