Route Performance Dashboard
Centralized real-time route performance. The dashboard highlights actionable routes based on changes in search behavior, fares, and conversions in different time periods, by route.
The dashboard facilitates route-based data-driven decision-making by combining data from the airline’s IBE and paid search. The routes that need attention are automatically highlighted, so that users instantly know for which routes to push, reduce, or keep as is the investment. Routes can be segmented by origin, destination, flight type, market, and language.
This information can be used by revenue management or marketing teams to check the load factor and capitalize on/create demand by either enabling, pausing, or modifying bids & budgets of paid search campaigns.
See the interactive Route Performance Dashboard with sample airline data >