All-in-one dashboard that summarizes paid search performance. The airSEM Report contains various tabs that facilitate the monitoring of KPIs in different time periods. Users can identify trends by looking at the performance on specific dates or by day, week, month, or year. Additional insights can be gathered by exploring KPI behaviors by market, campaign type, route, device, search engine, and language.
With this information, users can answer questions like, how did the conversion rate change week over week in the past month? In which markets and campaign types did it change? What are the top performing routes by revenue in the last three weeks?
Airlines and EM’s Performance Marketing team use these insights to optimize paid search activity.
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