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Revenue Impacted Per Month (USD)
Restart & Reacquire:
Tactical Airline Crisis Response Playbooks
EveryMundo is offering airlines a series of tactical Restart & Reacquire Playbooks to help guide their strategy during the Restart phase: when they first return capacity to the market.
The Playbooks include key tactics and tools to understand route demand, deliver important information to passengers, and use Fare Marketing to acquire new customers and reacquire loyal customers when preparing to restart post-crisis.
COVID-19 Resources
EveryMundo stands in solidarity with the travel industry and is doing everything we can to support our airlines during the COVID-19 pandemic.
Real-Time Flight Demand Tracker: We have used our anonymous user search data from 40+ airlines to create the Flight Demand Tracker to provide real-time insight on flight demand changes by region and country.
We also put together our airTRFX Best Practices for COVID-19 Communications.
Meet EveryMundo
EveryMundo provides airlines with Fare Marketing technology for direct channel growth and customer acquisition. We work with over 60 airlines worldwide ranging from major full-service carriers to LCCs, based on 6 continents and marketing in over 30 languages.
Our products increase traffic, improve conversion rate, enhance user experience, and drive brand engagement on and off the airline’s website.
Our Fare Marketing Products
Create a Fare Marketing infrastructure with airTRFX®
Our airTRFX Fare Marketing system enables an airline to rapidly launch dedicated webpages for every destination and route, in all languages, markets, and devices. These pages include real-time fares and flight info, engaging content, and campaign automation capabilities.
Increase conversion rates with airModules®
Boost the revenue-generating potential of any page within – or outside of – your website when you integrate real-time fare visualization and flight search with airModules. Our catalogue includes lists, carousels, mosaics, histograms, maps, calendars, and many other visualizations.
Launch & scale marketing campaigns with airSEM®
Airline-specific digital campaign management and performance improvement tools to build, launch, and manage ad campaigns and promotions with real-time fares in ad copy and optimize bidding strategies. Easily target the right customers across the web with real-time fares for the flights they are searching for.
Deploy real-time fares across the web with FareWire®
A fully-hosted collection of APIs that allow airline marketers to easily deploy real-time fare and flight information on their website and their digital marketing channels. Powered by user-search data without additional calls to the GDS or your Res System.
What our customers are saying:
“airTRFX is our SEO benchmark for our airline’s fare marketing where we can easily test new features and scale fast.”
“Dynamic fares helped us improve the accuracy of ad messages and landing page price, leading to better results. Through Google Dynamic Remarketing we were able to track the full customer journey and that led us to better audiences created directly within GA360”
“In the first year with EveryMundo we increased Volaris’ organic footprint by +400% on Google.”
“Having the expertise and guidance from the SEM group with a robust group of products has revolutionized the way that we approach digital marketing. Being a smaller regional airline, we were hesitant to enter an agreement for fear that we’d be a small fish in a big pond. Our experience has been the converse. We’re treated as an important member of their client base, and afforded scalable marketing solutions.”
More than 60 airlines use EveryMundo Fare Marketing:
Your IT Department is busy. Leave them alone.
The EveryMundo Fare Marketing platform empowers airlines to target and convert travelers by broadcasting the lowest real-time fares for flights they are searching for, and transform any page into a flight booking page to drive qualified traffic into their booking engine.
Fare Marketing is the most effective way for airlines to achieve their direct sales, customer acquisition, and merchandising goals because fares have the greatest impact on leisure travelers when shopping for a flight. However, Fare Marketing is a major technical and financial challenge for airlines to execute.
With the EveryMundo Fare Marketing Platform, airlines can vastly enhance their digital presence, improve direct channel performance, access more data, and innovate faster and more effectively. All with minimal IT dependency.
Doesn’t that sound nice?
Answers to your questions
What is Fare Marketing?
Fare Marketing is exactly what it sounds like – marketing fares. Travelers are shopping online for the best fares for their next trip and airlines and other travel companies market their lowest fares to attract traveler business.
Why do I need a Fare Marketing System?
Fares are the best direct marketing message, considering that the cost of travel has the greatest influence on leisure travelers when deciding where to fly.
In today’s digital world, airlines must execute best-in-class Fare Marketing strategies if they intend to compete with Online Travel Agencies (OTAs) and Meta Search Engines (MSEs) for business and customer loyalty.
Do you collect personal data?
EveryMundo’s FareNet only collects the flight and fare information in each user initiated search. FareNet does not collect any personal information at any time, it passively collects and recycles the fare and flight content that any user is already looking at. The pixel fires after the page load and does not cause any additional calls to your GDS.
Can’t I just build this myself?
Today’s customers expect their online experiences to be easy, seamless, and fast. From their initial search to their final purchase, they demand a best-in-class user experience from brands.
To create a Fare Marketing infrastructure from scratch that gives users the experience they expect, airlines must involve a variety of stakeholders, multiple vendors, and may need to go through RFP processes. Time consuming projects like CMS customization, fare feed development, front-end design, engineering requirements, performance optimization, security, regulatory compliance, and SEO compatibility can take several years to complete. Once completed and launched, the system will require ongoing resources to maintain and will need to be updated continuously in order to remain relevant.
Airlines can choose to do this if they want, but why would you want to build something that’s already built?
Am I stuck with this solution if I buy it?
Nope. Edits are easy to make, airModules can be swapped out, and you can cancel at any time. You are not locked into any design or product.
Ready to grow your direct channel?
We’ll show you how.