Fare Marketing Platform

Performance marketing technology

Our suite of fare marketing technology products are your solution for direct channel growth and customer acquisition, no integration needed.

EveryMundo provides airlines with Fare Marketing technology for direct channel growth and customer acquisition. We work with dozens of airlines worldwide, ranging from major full-service carriers to LCCs, based on 6 continents and marketing in over 30 languages.

Our products increase traffic, improve conversion rate, enhance user experience, and drive brand engagement on and off the airline’s website.

 

Our Fare Marketing Products

Create a Fare Marketing infrastructure with airTRFX®

With airTRFX airlines can automatically launch dedicated webpages for every origin, destination and route in their network, in all languages and currencies they cover. These pages include real-time fares and flight information, engaging content, and campaign automation capabilities.

Launch & scale marketing campaigns with airSEM®

airSEM is a suite of Search Engine Marketing tools to build, launch, and manage ad campaigns and promotions with real-time fares in ad copy and optimize bidding strategies. Easily target the right customers across the web with real-time fares for the flights they are searching for. 

Increase conversion rates with airModules®

Boost the revenue-generating potential of any page within – or outside of – your website when you integrate real-time fare visualization and flight search with airModules. Our catalogue includes lists, carousels, mosaics, histograms, maps, calendars, and many other visualizations.

Deploy real-time fares across the web with FareWire®

FareWire is a fully-hosted collection of APIs that allow airline marketers to easily deploy real-time fare and flight information on their website and their digital marketing channels. Powered by user-search data without additional calls to the GDS or your Res System. 

COVID-19 Resources

EveryMundo stands in solidarity with the travel industry and is doing everything we can to support our airlines during the COVID-19 pandemic.

Real-Time Flight Demand Tracker: We have used our anonymous user search data from 30+ airlines to create the Flight Demand Tracker to provide real-time insight on flight demand changes by region and country.

We also put together our airTRFX Best Practices for COVID-19 Communications.

Restart & Reacquire Playbooks

EveryMundo is offering airlines a series of tactical Restart & Reacquire Playbooks to help guide their strategy during the Restart phase: when they first return capacity to the market.

The Playbooks include key tactics and tools to understand route demand, deliver important information to passengers, and use Fare Marketing to acquire new customers and reacquire loyal customers when preparing to restart post-crisis.

What our customers are saying

Since launching airSEM we have seen at 216% increase in Revenue, 36% decrease in Cost of Sale, and 56% increase in ROI.”

Yiselle Cabezas

Marketing Manager, Copa Airlines

“airTRFX enables us to be extremely nimble in the type of pages we can create. For example, during COVID our network planning team noticed there’s a lot of traffic going to national parks. We were able to have (National Park) pages ready, have content ready, and then have that available for customers to actually land on in a matter of minutes.”

Sadia Khan

Dir. of Digital Marketing & Demand Generation, United

The key strengths of airTRFX and airModules lie in the speed to market and the ability to support multiple languages. Using airTRFX has proven to substantially improve the ROI of our paid advertising and having airModules on the core site also allows dynamic fares to be broadcasted without any development resources.”

Akira Mitsumasu

VP of Global Marketing, Japan Airlines

After launching airTRFX we immediately received better marketing performance such as lower bounce rate and higher conversion rate. Furthermore, we use airTRFX not only for marketing campaigns, but also other activities like news, travel advisory, and press releases.

Thanh Hai

Digital Sales & Marketing Executive, Vietnam Airlines

“In the first year with EveryMundo we increased Volaris’ organic footprint by +400% on Google.”

Claudia Martinez

Performance Marketing Manager, Volaris

“airTRFX is our SEO benchmark for our airline’s fare marketing where we can easily test new features and scale fast.”

Bruno Vilan

SEO Manager, TAP Air Portugal

“Dynamic fares helped us improve the accuracy of ad messages and landing page price, leading to better results. Through Google Dynamic Remarketing we were able to track the full customer journey and that led us to better audiences.”

Linda Galaziou

Head of Digital Performance, Aegean Airlines

“Having the expertise and guidance from the SEM group with a robust group of products has revolutionized the way that we approach digital marketing.”

Trish Lorino

VP of Marketing & PR, Cape Air

airTRFX allows us to create pages for targeted promotions and explore incremental traffic keywords. We can quickly deploy pages that match all the queries that are relevant in our market.

Ana Isabel Chavez

Head of Performance Marketing, Ya Vas

More than 70 airlines use EveryMundo Fare Marketing

Click the airline logos below to see their airTRFX pages in action

Ready to Restart & Reacquire?

We’ll show you how.