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Offer travelers payment plans within airModules

EveryMundo has partnered with Uplift to display affordable monthly payments airModules. By offering flexible payment solutions airlines can enable customers to book their travel now and pay over time. With this integration, low monthly payments are displayed next to...

How to monitor Advanced Web Rankings (AWR)

This document provides an overarching view and understanding of Advanced Web Rankings (AWR), the platform we use to track keyword positions in search engines. It describes the main configuration settings for the AWR profiles, as well as AWR main functionalities for...

Google Search Console Overview for airTRFX

This document offers a guide into Google Search Console (GSC). It covers the basic steps we take to set up GSC for airTRFX site editions. Additionally, it explains the most important reports that can be found in GSC. Back to SEO Resources for Airlines > Who should...

The SEO Case for Single-Bar Navigation

This document offers best practices for the implementation of the header menu on airTRFX pages.  Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for making...

Expand Organic Search Visibility using airTRFX Custom Pages

The following guide provides a series of best practices to acquire incremental organic traffic through airTRFX Custom Pages. These best practices consist of building specific custom pages easily through airTRFX Control that cover relevant keywords, indexing them, and...

How to Write Meta Descriptions for airTRFX Pages

This document offers best practices to create meta descriptions for airTRFX pages.  Back to SEO Resources for Airlines >   Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for making edits...

Link Acquisition for Airlines

This document offers best practices for link acquisition for airlines.  Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for PR Staff responsible for the...

Preventing Keyword Cannibalization After airTRFX Launch

This document offers best practices to prevent keyword cannibalization issues after launching airTRFX.  Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for...

airTRFX Interlinking From Top Authority Pages

This document offers best practices to implement internal links to airTRFX pages from the airline’s top authority pages and additional domains.  Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the...

airTRFX Interlinking From Header, Footer, and Homepage

This document offers best practices to implement internal links to airTRFX pages from the header, footer, and homepage body.  Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website...

Google Analytics Channel Tracking

Proper tagging and Google Ads linking to Google Analytics are important to attribute sessions to the proper channel in the Default Channel Grouping of Google Analytics. In many cases, our customers report incorrect channel attribution in their Google Analytics...

How to Fix Duplicate Transactions in Google Analytics

Ecommerce tracking is one of the most important features of Google Analytics. It shows the number of transactions and revenue collected by the website. Therefore, data integrity in eCommerce tracking is paramount for marketing and business decisions. Having duplicate...

How Airlines Can Test Transactions

The EM dataLayer can be used to leverage some analytics and marketing efforts such as Custom Dimension in GA, Event tracking, Trigger rules in GTM, Dynamic Remarketing

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