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The EveryMundo Blog

Latest Posts

Personalization vs. User Search Data: The Tale of the Tape


Airline marketing executives have finally come around to the idea that yes, big data is  important for them, too. But now, they are growing increasingly frustrated to find that their willingness to change is being rewarded with a lack of clarity about what to do next. Too often, this leads them to hire a “data […]

Top 3 Ways User Search Data Can Augment Airlines’ Personalization Efforts


Airlines are beginning to realize the huge potential of big data – including user search data – for their marketing efforts. It’s only been a few short years since the industry began to come around to the techniques already broadly deployed across the entire e-Commerce sphere, and yet the positive change has already been immense. However, […]

User Search Data For Airlines – Definition and Examples


In a recent post about user search data, we talked about how airlines can use this data to provide more relevant experiences to customers visiting their online channels.  But what exactly is user search data?  Watch this 35 second video, showing an example of a booking flow where user search data can be collected and […]

Airlines and the Paradox of Google


With their travel revenue expected to reach $12.2 billion in sales – compared to online travel agencies such as Expedia: $9.2 billion and The Priceline Group: $9.2 billion – it’s no secret that Google has become a significant and influential force in the digital travel space. Just look at Google’s Trips app launched September 2016; […]

Building a functional web application in 24 hours


An EveryMundo developer participated with the Cuemby team in the NBCUniversal Hackathon on October 22nd – October 23rd, at Miami Dade College Idea Center here in Miami.  The die-hard developers finished in first-place in the fast video challenge. The goal of the challenge was to “build a proprietary ‘fast video’ tool [web application] that would […]

3 Steps of the Digital Passenger Experience for Airlines


As 2016 winds down, the airline industry finds itself fully engaged in a new wave of investment in digital – as opposed to physical – infrastructure. For decades, the world’s top carriers’ marketing budgets were focused on consumer-facing brand awareness and customer recognition.  Traditionally, surplus airline funds have been used to add physical capacity which then became expendable as budgets tightened. […]

Redefining Passenger Experience for Airlines


Traditionally, the “passenger experience” (or “pax”) has been defined by the physical interactions between airlines and their passengers – from airport check-in through baggage claim.  However, that definition is no longer enough to truly capture the full experience. Today’s digital world demands that airlines consider the beginning of the pax as the customer’s direct online interactions […]

Digital Power: A Journey To Direct Channel Growth


How can airlines improve their direct-channel performance? The short answer is by maximizing their digital power by delivering a fully optimized e-commerce experience to travelers. This news should not come as a surprise to airlines, who have become aware of the importance of a best practice e-commerce strategy for their companies.

Video: EveryMundo CEO on Why Airlines’ Mobile Mentality ‘Needs to Change Now’


When it comes to mobile optimization, airlines are lagging behind…and unfortunately, the mobile gap is much bigger than most industry executives realize. As EveryMundo Co-Founder & CEO Anton Diego explains, airlines are making some misinformed assumptions about their relationships with mobile-savvy travelers – and are losing valuable market share as a result. In the five-minute […]

How to AMP the Mobile Travel Experience


Around half of online shoppers in the US drop out of the purchase funnel due to a slow site load time. This statistic is even worse for European markets, where the abandonment (or bounce) rate increases to almost 70% of shoppers. So, simply having a web presence is not enough: you need to be fast, dynamic, and […]