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Link Acquisition for Airlines

This document offers best practices for link acquisition for airlines.  Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for PR Staff responsible for the site’s content strategy Overview Although...

Preventing Keyword Cannibalization After airTRFX Launch

This document offers best practices to prevent keyword cannibalization issues after launching airTRFX.  Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for making edits on airTRFX Control  ...

airTRFX Interlinking From Top Authority Pages

This document offers best practices to implement internal links to airTRFX pages from the airline’s top authority pages and additional domains.  Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for...

airTRFX Interlinking From Header, Footer, and Homepage

This document offers best practices to implement internal links to airTRFX pages from the header, footer, and homepage body.  Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for making edits on...

Google Analytics Channel Tracking

Proper tagging and Google Ads linking to Google Analytics are important to attribute sessions to the proper channel in the Default Channel Grouping of Google Analytics. In many cases, our customers report incorrect channel attribution in their Google Analytics...

How to Fix Duplicate Transactions in Google Analytics

Ecommerce tracking is one of the most important features of Google Analytics. It shows the number of transactions and revenue collected by the website. Therefore, data integrity in eCommerce tracking is paramount for marketing and business decisions. Having duplicate...

How Airlines Can Test Transactions

The EM dataLayer can be used to leverage some analytics and marketing efforts such as Custom Dimension in GA, Event tracking, Trigger rules in GTM, Dynamic Remarketing

World Aviation Festival 2020

Restart & Reacquire: Lead Your Airline's Customer Acquisition through the Crisis Watch EveryMundo's presentation for the World Aviation Festival on the best practices airlines are already executing to restart and acquire customers post-crisis. EveryMundo...

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