Travelers always look for the best deals on their next flight and often adjust their travel dates to get the lowest fare available. Now, airline marketers can display insights into the best fares across dates, by travel class, directly within the flight search panel to entice travelers to purchase.
By leveraging Everymundo’s new Calendar Fare Insights feature within the Flight Search Panel, airlines can improve the shopping experience at the start of the user’s search for the best deals and help them find faster what they are looking for.
Meet the new Flight Search Panel + Calendar Fare Insights
The new Flight Search Panel + Calendar Fare Insights, which can be placed across all airTRFX pages, includes the option to add fare-related information across the calendar date picker. This new feature in the Flight Search Panel allows airlines to drive high-quality traffic to their booking engine while helping travelers select the best travel dates or their next destination based on their preferences and budget.
What is the Calendar Fare Insights feature?
The Calendar Fare Insights is the premium feature of the new Flight Search Panel airModule, which includes the option to add fare information within the calendar modal based on data availability. This feature lets airline marketing teams display the best fare options available by color-coding fare tiers to indicate insights on the lowest travel days over the next year. For example, an airline can showcase its fare tiers as $110+, $344+, and $577+. These tiers will display fares as LOW, MEDIUM, or HIGH for the route specified over the next year.
Each tier is calculated by taking the lower and higher fares from all available future fares collected for the route selected, and setting them in three groups (33% lowest fares into the lowest tier, the following 33% into the Medium, and the higher 33% into the high tier). The starting price of each tear is the one that will appear on the calendar. Each tier is calculated based on the selected route and next year’s available data.
The main benefits of the Calendar Fare Insights feature:
- Highlights dates based on low, medium, and high fare tiers for easy selection before proceeding to the booking process.
- It has an easy-to-understand, intuitive, and user-friendly interface.
- It’s personalized to the airline’s brand and aligns with the design of the airTRFX pages.
- Compatible with Flexible Dates and Blackout Dates integrations.
- Available on both small and large viewports.
- Additional Low, Medium, and High indicators (dots) are displayed for accessibility compliance (CAAC 2.0)
Tiers are displayed in this premium calendar, calculated based on the traveler’s selected route, journey type, and travel class. This calendar feature can be adjusted to match your airline’s brand guidelines as defined on the EveryMundo Design System (EMDS).
Examples of the feature behavior based on different use cases of the user’s selection:
Start providing a better flight search experience.
Activating this new product is easy! Contact your Customer Success Manager to learn more, or visit our Marketplace for additional details on the Flight Search Panel + Calendar Fare Insights.
Is this feature supported in all versions of airTRFX?
This feature is supported on all airTRFX pages (Template pages and Custom pages) using the latest technology and the latest version of the Flight Search Panel. You can ask your Customer Success Manager if your current versions comply with this new premium feature.
Can I personalize the color selection of the fare insights tiers?
Yes, the price tiers follow a default/standard color palette which can be personalized to customer preference.
What is the expected behavior if no fares are available on the EveryMundo platform for any given date? Can the user still book?
Fares Insights are available as additional information by highlighting their tier. All days can be booked from the search panel, this feature provides extended information about fares on those dates.
Why did EveryMundo use tiers and color-coding rather than specific daily fares?
The color-coding approach benefits travelers and airline marketers in several ways: From creating a solution to avoid dealing with long currencies in small UI spaces, especially on mobile devices, to providing an easy-to-scan behavior while users are searching for their travel dates. This UI approach is widely used by major market players, which allows users to not learn a new behavior. Additionally, it decreases fares accuracy liability when still motivating the user to perform a search.
Is this feature available for Packages and Hotel Search Panels?
No, at the moment, but it is in our product roadmap. Based on market demand, we will enable this feature across our products.
How can I activate this feature on my airTRFX pages?
This product doesn’t need development and is ready to use. Please contact your Customer Success Manager to request information about how to acquire the Flight Search Panel + Calendar Fare Insights and the estimated delivery timelines.