Hyatt APAC will target guests with its best online room rates using EveryMundo’s unique marketing technology, encouraging guests to buy direct
Hyatt promotes individual properties in Hong Kong along with each location’s best available rates
Miami, Florida – September 19, 2022 – EveryMundo (a PROS Company), provider of the world’s leading fare marketing platform for airlines, announced the release of its new hotel rate marketing platform, launching with its first hotel customer, Hyatt, In Asia Pacific.
“EveryMundo’s technology has proven successful at driving customer acquisition for airlines. We look forward to bringing that same technology to the hospitality industry, which faces many of the same challenges we have helped airlines overcome,” said Seth Cassel, Co-President of EveryMundo. “This partnership will be an exciting new addition to EveryMundo’s customer base, and we look forward to helping hotel brands compete with online travel agencies (OTAs).”
EveryMundo products are used by more than 90 airlines globally to improve their website traffic, increase online direct bookings and reduce their reliance on third-party booking sites. The expansion into the hospitality vertical is a natural fit for EveryMundo, as airlines and hotels both face the common challenge of attracting customers to book directly, with more than 50% of hotel bookings in the US coming from third-party sites, which take a commission on every sale.
“We are excited to partner with EveryMundo to enable our guests to more easily access our online room rates, across a wide range of channels. We are laser-focused on continually optimizing the browsing and booking journey on Hyatt.com,” said Jonathan Liu, Regional Vice President, Digital at Hyatt. “This also provides an opportunity to further encourage guests to book directly, allowing us to build more robust and beneficial relationships with our guests before and after their stay with us.”
The EveryMundo Platform will enhance the ways Hyatt can market their best available room rates to guests through scaled, agile landing pages and rate-finder apps. These tools improve the performance of paid search, organic search, social media ads, display/programmatic ads, and email marketing for hotel properties. The focused goal of each of these tools is to increase direct channel bookings, encourage customer loyalty, and help maintain relationships with customers. For more information, please visit https://www.everymundo.com/hospitality/.
EveryMundo (a PROS Company), the world’s leading price marketing platform for travel, provides technology for airlines, hotels, buses, and events to target customers with their best real-time fares and offers for direct channel growth and customer acquisition. The digital marketing technology empowers customers worldwide, including American Airlines, Hyatt APAC, Tennis Australia, Greyhound, and more, to increase traffic, enhance user experience, and drive brand engagement on and off the brand’s website. For more information, visit everymundo.com and follow us on LinkedIn @everymundo, Facebook @everymundo, and Twitter @everymundo.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2022, the Company’s portfolio included more than 1,150 hotels and all-inclusive properties in 72 countries across six continents. The Company’s offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Residence Club®, Hyatt Place®, Hyatt House®, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Hyatt Centric®, and Caption by Hyatt; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt™, and JdV by Hyatt™; and the Inclusive Collection, including Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Vivid Hotels & Resorts®, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
Krysteal Godfrey, EveryMundo, [email protected]
Madeleine Furley, Hyatt Asia Pacific, [email protected]