Hyatt APAC will target guests with its best online room rates using EveryMundo’s unique marketing technology, encouraging guests to buy direct
Miami, Florida – September 19, 2022 – EveryMundo (a PROS Company), Hyatt Joins EveryMundo’s Hotel Rate Marketing Platform. The provider of the world’s leading fare marketing platform for airlines, announced the release of its new hotel rate marketing platform, launching with its first hotel customer, Hyatt, In Asia Pacific.
Image1 – Hyatt promotes individual properties in Hong Kong along with each location’s best available rates
Empowering the Hospitality Industry with EveryMundo’s Technology
“EveryMundo’s technology has proven successful at driving customer acquisition for airlines. We look forward to bringing that same technology to the hospitality industry. This industry faces many of the same challenges we have helped airlines overcome,” said Seth Cassel, Co-President of EveryMundo. “This partnership will be an exciting new addition to EveryMundo’s customer base, and we look forward to helping hotel brands compete with online travel agencies (OTAs).”
EveryMundo products are utilized by over 90 airlines worldwide, effectively enhancing their website traffic, facilitating increased online direct bookings, and minimizing their dependence on third-party booking sites. This transition into the hospitality vertical is a seamless fit for EveryMundo, as it corresponds to the mutual challenge of promoting direct bookings within the airline and hotel industries. Notably, in the US, more than 50% of hotel reservations are carried out through third-party platforms, leading to commissions on every transaction.
“We are excited to partner with EveryMundo to enable our guests to more easily access our online room rates, across a wide range of channels. We are laser-focused on continually optimizing the browsing and booking journey on Hyatt.com,” said Jonathan Liu, Regional Vice President, Digital at Hyatt. “Additionally, this also provides an opportunity to further encourage guests to book directly, allowing us to build more robust and beneficial relationships with our guests before and after their stay with us.”
The EveryMundo Platform will significantly enhance the ways in which Hyatt can market their best available room rates to guests, utilizing scaled and agile landing pages along with rate-finder apps. Furthermore, these instrumental tools contribute to the optimization of paid search, organic search, social media ads, display/programmatic ads, and email marketing for various hotel properties. In addition, the specific objective of each tool is to effectively elevate direct channel bookings, foster customer loyalty, and support ongoing customer relationships. For more information, please visit https://www.everymundo.com/hospitality/.
EveryMundo (a PROS Company) is the leading price marketing platform in the travel industry. They provide cutting-edge technology to airlines, hotels, buses, and events, enabling personalized targeting of customers with real-time fares and offers. This strategy results in direct channel growth and an improved approach to customer acquisition. Notable global brands such as American Airlines, Hyatt APAC, Tennis Australia, and Greyhound rely on EveryMundo’s digital marketing technology. Moreover, this technology enhances user experiences, stimulates brand engagement, and significantly increases website traffic for these prominent brands.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2022, the Company’s portfolio included more than 1,150 hotels and all-inclusive properties in 72 countries across six continents.
The Company’s offering includes brands in the Timeless Collection, including:
- Park Hyatt®
- Grand Hyatt®
- Hyatt Regency®
- Hyatt Residence Club®
- Hyatt Place®
- Hyatt House®
As well as the Boundless Collection, including:
- Thompson Hotels®
- Hyatt Centric®
- Caption by Hyatt
In addition to The Independent Collection, including:
- The Unbound Collection by Hyatt®, Destination by Hyatt™
- JdV by Hyatt™
Also, the Inclusive Collection, including:
- Hyatt Ziva®
- Hyatt Zilara®
- Zoëtry® Wellness & Spa Resorts
- Secrets® Resorts & Spas
- Breathless Resorts & Spas®
- Dreams® Resorts & Spas
- Vivid Hotels & Resorts®
- Alua Hotels & Resorts®
- Sunscape® Resorts & Spas
Finally including the Subsidiaries of the Company who operate:
- World of Hyatt® loyalty program
- ALG Vacations®
- Unlimited Vacation Club®
- Amstar DMC destination management services
- Trisept Solutions® technology services.
To conclude, for more information, please visit www.hyatt.com