Travelers are searching for the best deals on flights, hotels, and rental cars online. By bundling together vacation offers, airlines can become a one-stop-shop for travelers booking their next trip.
Airlines already have everything they need to sell vacation packages directly using their website and booking engine, and with airTRFX for vacation packages airlines can market their best real-time rates across all digital channels.
airTRFX pages automatically update with the lowest real-time fares based on your booking engine, without any additional calls to the Reservation System. This ensures that visitors see the best offers for flights and hotels and can easily book their next trip.
airTRFX offers airline customers a branded user experience at different stages of the purchase funnel and customizable pages for campaigns and promotions. Whether travelers are just starting out in the exploration phase, if they know their destination, but not when they want to go, or if they have determined their destination, dates and flights – they are directed to relevant pages for them.
Use pages for regional destinations, specific destinations, down to property-level pages with routes from their nearest airport. These pages ensure that every customer has their experience tailored to their needs and interests and is provided with the most relevant information.
1. High Funnel
Travelers who are not yet sure where they want to go can start by exploring airTRFX vacation packages for popular regions or types of destinations. Pages like this include ski destinations, beach destinations, ecotourism, etc. These pages are designed to use the best available prices and property-specific information to inspire the traveler with deals on vacation packages to destinations they may be interested in.
A mid-funnel customer knows what destination they want to go to, but has not shared any additional travel information. At this point they are shown the best real-time rates for a range of dates and properties in the area they have determined to visit. From here they are prompted to input the additional fields, dates, origin airport, number of travelers, so they can see the lowest offers available.
3. Low Funnel
By the time the traveler gets to a low funnel page, they have input their origin, destination, travel dates, number of travelers and flights. These airTRFX pages show specific content that is relevant to their travel plans to enable them to finalize their purchase. Showcase the best offers on hotels at their selected destination for the dates they intend to travel, with rooms to accomodate the number of people they are traveling with.
4. Property Specific
These pages offer property-level content and co-op advertising options. Share hotel level prices with travelers to help them move closer to a decision and educate them on available options. Partner pages are linked directly to so that airlines can offer package prices for premier partner brands.
Marketing Vacation Packages
To drive travelers to airTRFX pages where they can purchase vacation packages, EveryMundo offers airSEM, our portfolio of Search Engine Marketing tools. These solutions include optimized bidding for paid search ads, dynamic remarketing ads, email marketing, and more. airSEM tools are designed to drive highly qualified traffic to airTRFX pages.
How it works
In order to display real-time vacation package rates, EveryMundo uses a pixel called FareNet that collects search data from the airline’s Internet Booking Engine (IBE).
The information on every search results page is captured and the rates for hotels and fares for flights are then placed on relevant airTRFX pages to allow other travelers to filter and search for the best rewards flight for their next trip.
The updated offers are also instantly broadcast across all marketing channels – email, paid search, retargetting, social media, and more. This enables airline marketers to ensure their best fares and offers are always visible to potential customers, and that they are driving qualified traffic to their airTRFX Vacation Packages pages.
This way, Search Data is used to continuously update rates and fares with the latest results, with no additional cost to the airline.