How it Works
In order to display real-time vacation package rates, EveryMundo uses a pixel called FareNet that collects search data from the airline’s Internet Booking Engine (IBE).
The information on every search results page is captured and the rates for hotels and fares for flights are then placed on relevant TRFX pages to allow other travelers to filter and search for the best rewards flight for their next trip.
The updated offers are also instantly broadcast across all marketing channels – email, paid search, retargetting, social media, and more. This enables airline marketers to ensure their best fares and offers are always visible to potential customers, and that they are driving qualified traffic to their TRFX Vacation Packages pages.
This way, Search Data is used to continuously update rates and fares with the latest results, with no additional cost to the airline.