airTRFX®

Fare Marketing For Airlines

Maximum performance landing pages for every origin, destination, and route, in all languages, currencies, and devices.

Using only a only a route list, airTRFX automatically generates landing pages with real-time prices in all languages and currencies you cover. These airTRFX pages include engaging content, interactive airModules, and campaign automation capabilities.

airTRFX pages are ideal for digital campaigns to funnel customers to pages where they can filter through the best available prices and directly enter the booking engine. These pages are also mobile-friendly with airTRFX + AMP to ensure a superior mobile booking experience.

Template Pages

Once the airline uploads their route list, airTRFX creates Template Pages for every event, property, or route listed. Improve search engine rankings and provide relevant price information to users who land on these pages.

Add airModules to Template Pages to display real-time prices in a variety of displays. Share key information or promotions with Custom Assets across any type or subtype of Template Pages.

Drive traffic to these airTRFX Pages by linking them in display ads, paid search, email, and social media to share real-time price information with targeted customers.

Examples of airTRFX Template Pages (click to enlarge):

Example of a City-To-City airTRFX Template Page:

City-To-City airTRFX Template Page - Spirit

Custom Pages

airTRFX enables users to create custom pages for any offers they want to promote, like special events, regions, and themes.

Custom Pages can be launched for campaigns with real-time prices that are filtered to reflect the terms and conditions of each marketing campaign. 

The uses for airTRFX Custom Pages is unlimited, and our partners continuously impress us with their creative uses of Custom Pages.

Examples of airTRFX Custom Pages (click to enlarge):

Custom Pages can be used to promote events:

Thai loyalty custom page

Custom Assets

Custom Assets can be any text, image, video, or custom code. Custom Assets can be static, or can link to other pages to provide travelers with additional information.

The airTRFX makes it easy to create Custom Assets and place them on pages for a set amount of time, including customizations like blackout dates when the asset should not be visible.

Custom Assets are ideal to promote sales, membership promotions, travel advisories, and policies to ensure that page visitors see key information.

Examples of Custom Assets (click to enlarge):

airTRFX Custom Asset on From-City Template Page:

Cathay Pacific airTRFX Custom Asset

The airTRFX Fare Marketing System 

airTRFX is the essential EveryMundo product that all of our other products connect to, and is managed by the airline on airTRFX Control. Once logged in, airTRFX Control users can create pages, custom assets, add or remove routes, manage and create airModules, launch campaigns & promotions, and use data from EveryMundo products to make informed decisions.

Why not build it yourself? airTRFX Fare Marketing infrastructure takes only a few weeks to set up and customize, and is much less costly, resource intensive, and has greater functionality than any Fare Marketing platform created from scratch in-house.

airTRFX Hosting and Security

airTRFX is hosted using Amazon Web Services (AWS) Cloud Storage Services and cached using Cloudflare CDN. AWS is highly secure, scalable, expandable, and load-balanced to exceed the airline website’s traffic and performance requirements. Cloudflare provides security, performance and reliability for our external-facing resources, such as websites and APIs, while protecting our internal resources, such as behind-the-firewall applications.

Detectify conducts automated penetration tests and vulnerability scans of airTRFX on a continuous basis. This tool performs tests against web applications, based on the OWASP Top 10 specifications, fingerprinting of content management systems, and the latest trends in vulnerability research. The results of these scans provide EveryMundo with an assessment of the application’s vulnerabilities from the perspective of a malicious actor.

View the results of the airTRFX Automated Penetration Test:

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