airWire
APIs Delivering On-Demand Prices and Information
Easily deploy real-time prices into your digital marketing channels with airWire.
airWire is a fully hosted collection of APIs that allows marketers to easily deploy dynamic fares, hospitality packages (flights + hotels, flights + car information), and flight information on their digital marketing channels. This collection of APIs supports the airline, hospitality, transport, and tourism industries, allowing brands to market their prices across the web and ensuring the prices shown are the most up-to-date.
Supporting APIs specific to each digital marketing channel means that each channel strictly gets content matching the business’ rules.
See the different airWire options EveryMundo has to offer:
airWire Media
airWire for Search: Power real-time price feeds in Search Ads
Add an airWire endpoint to search ads to perform for keywords in search engines. When a user enters a search query for your keywords, your ad will ensure your best real-time prices are visible to users with airWire for search.
airWire for Search supports multi-channel integration with Google, Bing, and Search Ads 360.
Benefits:
- Provides real-time price attributes in search ads
- Improves conversion rates with real-time and dynamic fares for every route in every impression
- Integrates with airSEM to enable marketing teams to create, launch, and manage ads that can include real-time prices, increasing click-through and conversion rates.
- Using airTRFX landing pages and airModules will improve the conversion rate and quality score.
airWire enables real-time fare feeds in search ads
airWire Catalogs: Add real-time price feeds to Social Media Ads
airWire enables the placement of real-time prices on Facebook and Instagram. Leverage loyal customers’ interest, target them with the lowest price available for their location, and link ads to pages where visitors can find the same real-time low price available to book.
Facebook targeting capabilities and airWire’s flexible configurations will help you strategically target customers across social media platforms.
Examples of airWire Dynamic prices in Facebook and Instagram Ads (click to enlarge):
airWire dynamic real-time fare for Instagram
airWire for Display
airWire powers external price delivery for digital ads, enabling airlines to add their lowest real-time fares to banners across different placements to targeted audiences.
Display real-time prices and content on the pages of your choice, then link to airTRFX pages where visitors will see the same real-time fare available and be able to initiate a flight search, hotel room search, or ticket purchase. Multi-Channel integration with Google ads, DV360, and Criteo is built-in.
Examples of airWire for Display (click to enlarge):
airWire Apps
With airWire Apps, you can deliver real-time fares linked to a custom landing page, an airline’s IBE, emails, or any other digital marketing channel.
The collection of APIs enables dynamic marketing emails that enhance the customer relationship with the airline and increase website engagement.
The real-time fares in dynamic emails link to airTRFX pages where users can find the same real-time fare and book the best flight or hotel room.
Main Benefits:
- Integration with Volantio, Movable ink, Flashtalking, and Adylic
- Unlimited consumption and routes at a fixed fee—no surprises
- Automatically generated links to send users to airTRFX pages
- Customized routes and dates based on specific business needs
- USDOT compliant
airWire+
airWire+ provides Custom APIs that deliver dynamic fare info to digital marketing channels and applications in real-time. It’s a fast and easy implementation and supports multiple travel classes and redemption units for Loyalty programs*.
Here’s some of what you can expect from airWire+!
- Customized routes, dates, currency, and outputs that can be placed on any page you want
- Unlimited consumption and routes at a fixed fee without any surprises
- Automatically generated links to send users to airTRFX pages
- Integration with ‘smart response’ when passing language and market
- USDOT compliant
*Travel Classes and Redemption Units Fare Category Extension need a subscription to be used.