In this complete guide to SEO for airlines you will learn about:
Generating landing pages for each destination. Why having a flight page for each airline route provides an unmatched capability to attract organic traffic. We show you how Spirit Airlines and American Airlines have boosted their sites SEO performance after creating dedicated landing pages for each destination.
How to implement the best practices for multilingual SEO. In this section, we cover the proper methods to deploy hreflang and the common mistakes to avoid while doing international SEO, such as IP redirects, mixed content, and more.
Setting up an SEO-friendly site architecture with internal links. We talk about why internal links are critical to SEO for airlines, what are the most relevant interlinking modules for flight pages, and how to deploy links form the header, footer, and authority pages. You will also learn about navigation breadcrumbs, anchor text, HTML sitemaps, and other rules of thumb for interlinking.
Canonicals and site preference signals. What are canonicals and site preference signals and how to implement them consistently to avoid massive deindexation issues?
Content optimization for SEO. Why on-page SEO still matters and how to optimize content and images on airlines’ websites.
Mobile-First Indexing. How to build a mobile-friendly airline website and why you shouldn’t have separate URLs for mobile pages. You will also learn the ways to provide consistent experience on desktop and mobile sites.
XML sitemaps. We teach you why you need dynamic XML sitemaps, the methods to build them, the technical requirements, and the best practices about using them for SEO.
Robots.txt optimization. You will find out why the robots.txt file is so important for airlines’ websites, and how to set it up to maximize crawl budget.
Structured data implementation. We show everything about using schema markup for airlines’ websites, including the format and quality guidelines, and the most relevant types for flight pages.
Page speed optimization. We will answer your most burning questions. Is page speed a ranking factor? What are the user experience metrics for page speed? What are the quick wins for page speed optimization on airlines’ websites?
How to build a scalable link building system for airlines, including working in tandem with PR, creating linkable assets, leveraging airline associations and alliances, and much more!