Airline SEO Resources

Airline-Specific Search Engine Optimization 

SEO for Airlines Ultimate Guide (2020)

We have compiled all of our SEO expertise into a single 16 chapter guide that is the most comprehensive whitepaper on SEO best practices for airlines. It’s an advanced problem-solving guide that covers everything there is to know about doing SEO for airlines, from multilingual SEO to link building. 

See the SEO for Airlines guide >

airTRFX SEO Strategy and Best Practices

This document explains the planning and execution of the global SEO strategy and roadmap to improve search engine rankings of airTRFX pages. This page also includes links to the following guides:

Who should read this document?

  • Marketing team responsible for SEO
  • Airline’s implementation team

See the airTRFX SEO Best Practices >

How to Write Meta Descriptions for airTRFX Pages

This document offers best practices to create meta descriptions for airTRFX pages. 

Who should read this document?

  • Staff responsible for SEO
  • Staff responsible for the airline’s website
  • Staff responsible for making edits on airTRFX Control

See the Best Practices for Meta Descriptions >

Leverage airTRFX Custom Pages to Expand Organic Search Visibility

This guide provides a series of best practices to acquire incremental organic traffic through airTRFX Custom Pages. These best practices consist of building specific custom pages easily through airTRFX Control that cover relevant keywords, indexing them, and sustaining the SEO authority with a strategy of link building. 

Who should read this document?

  • Staff responsible for SEO
  • Staff responsible for the airline’s website
  • Staff responsible for making edits on airTRFX Control

Expand Organic Search Visibility with airTRFX Custom Pages >

The SEO Case for Single-Bar Navigation

This document offers best practices for the implementation of the header menu on airTRFX pages. 

Who should read this document?

  • Staff responsible for SEO
  • Staff responsible for the airline’s website
  • Staff responsible for making edits on airTRFX Control

Improve SEO with Single-Bar Naviation >

Monitor Performance in Google Search Console

This document offers a guide into Google Search Console (GSC). It covers the basic steps we take to set up GSC for airTRFX site editions. Additionally, it explains the most important reports that can be found in GSC.

Who should read this document?

  • Staff responsible for SEO
  • Airline’s implementation team

Monitor Performance in Google Search Console >

How to Monitor Advanced Web Rankings (AWR)

This document provides an overarching view and understanding of Advanced Web Rankings (AWR), the platform we use to track keyword positions in search engines. It describes the main configuration settings for the AWR profiles, as well as AWR main functionalities for reporting and tracking of rankings. 

Who should read this document?

  • Staff responsible for SEO

How to Monitor AWR Guide >

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