Data Analytics

Tools to collect and analyze data for insights and performance improvements 


As a data-driven, product-centric company, data is core to what we do, it’s our language. So we developed emDataStandards. emDataStandards are Airline industry specific data standards that enable direct distribution to better present, find, track and build airline digital marketing products.

Data Standards are the rules by which data are described, collected and used. In order to share, exchange, and understand data, we must standardize the format as well as the meaning.

The emDataStandards are an Open Source Project found here:


Independent of the client’s tracking set-up


All requests are encrypted and no personally identifiable information is collected


We collect data from the first touchpoint to final transaction


All user interactions are tracked, for example, all clicks on CTA button and filter interactions

Revenue Driven

We collect revenue in different currencies and attribute it to user product usage

Cross Channel

Drive traffic from organic search, e-mail, paid ads, social media, and other channels to highly-relevant conversion-oriented landing pages.

Data Collection and Data Sources at EveryMundo

We centralize all data in DataCore™, our proprietary big data aggregation and processing system. Through DataCore, we manage modular APIs to power our products with real-time data. DataCore receives, processes, optimizes and communicates large data sets in a high performance, high availability environment.

Over 40 airlines (and one airline alliance) worldwide use at least one EveryMundo solution. We collect the following data assets from these airlines:

FareNet Data

EveryMundo’s proprietary solution enabling the capture of fares, flight info, and user behavior data based on natural user activity in an airline’s booking engine.

Airline BI Data

Data such as capacity share, load factor, revenue management data, etc.

SEM Data

Fare data from APIs that airlines provide

Third Party Data

Fare data from APIs that airlines provide

SEO Data

Google & Adobe Analytics Data

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