As a data-driven, product-centric company, data is core to what we do, it’s our language. So we developed emDataStandards. emDataStandards are Airline industry specific data standards that enable direct distribution to better present, find, track and build airline digital marketing products.
Data Standards are the rules by which data are described, collected and used. In order to share, exchange, and understand data, we must standardize the format as well as the meaning.
The emDataStandards are an Open Source Project found here: https://github.com/EveryMundo/emDataStandards