Data Analytics
Tools that allow customers to collect data and analyze it for insights and performance improvements
Analytics Guides:
How to Fix Duplicate Transactions in Google Analytics
Internal Referral
How Airlines Can Test Transactions
How airlines can leverage the airTRFX dataLayer to set custom tracking via GTM
Google Analytics Channel Tracking
emDataStandards
As a data-driven, product-centric company, data is core to what we do, it’s our language. So we developed emDataStandards. emDataStandards are Airline industry specific data standards that enable direct distribution to better present, find, track and build airline digital marketing products.
Data Standards are the rules by which data are described, collected and used. In order to share, exchange, and understand data, we must standardize the format as well as the meaning.
The emDataStandards are an Open Source Project found here: https://github.com/EveryMundo/emDataStandards
Self-reliant
Independent of the client’s tracking set-up
Secure
All requests are encrypted and no personally identifiable information is collected
End-to-End
We collect data from the first touchpoint to final transaction
Activity-based
All user interactions are tracked, for example, all clicks on CTA button and filter interactions
Revenue Driven
We collect revenue in different currencies and attribute it to user product usage
Cross Channel
Drive traffic from organic search, e-mail, paid ads, social media, and other channels to highly-relevant conversion-oriented landing pages.
Data Collection and Data Sources at EveryMundo
We centralize all data in DataCore™, our proprietary big data aggregation and processing system. Through DataCore, we manage modular APIs to power our products with real-time data. DataCore receives, processes, optimizes and communicates large data sets in a high performance, high availability environment.
Over 40 airlines (and one airline alliance) worldwide use at least one EveryMundo solution. We collect the following data assets from these airlines:
FareNet Data
EveryMundo’s proprietary solution enabling the capture of fares, flight info, and user behavior data based on natural user activity in an airline’s booking engine.
Airline BI Data
Data such as capacity share, load factor, revenue management data, etc.
SEM Data
Fare data from APIs that airlines provide
Third Party Data
Fare data from APIs that airlines provide