During the pandemic, airlines have had to reduce their route networks and cut costs to make up for reduced revenue. These cost cuts have extended across SEM budgets. A byproduct of this is that it has enabled OTAs to bid for airline keywords in paid search, raising...
Our annual International Women’s Day Summit brings together women who are leading in business and technology to share their experiences and recognize the impact women are making across industries. This year we held the event virtually, but were still able to...
EveryMundo has partnered with Uplift to display affordable monthly payments airModules. By offering flexible payment solutions airlines can enable customers to book their travel now and pay over time. With this integration, low monthly payments are displayed next to...
This document provides an overarching view and understanding of Advanced Web Rankings (AWR), the platform we use to track keyword positions in search engines. It describes the main configuration settings for the AWR profiles, as well as AWR main functionalities for...
This document offers a guide into Google Search Console (GSC). It covers the basic steps we take to set up GSC for airTRFX site editions. Additionally, it explains the most important reports that can be found in GSC. Back to SEO Resources for Airlines > Who should...
This document offers best practices for the implementation of the header menu on airTRFX pages. Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for making...
