Category: Airlines

Loyalty marketing and ancillaries were hot topics at the 4th annual Mega Event Asia Pacific in Singapore, which brought together aviation experts and professionals to deep-dive into these trends, strategies and disruptors.  AI did a great job putting on an event with excellent speakers and content, and I was grateful to...

Why the old assumptions about airline flight search can harm sales Learn how user search data shifts the paradigm User search data = a better customer experience Why Is it Important to Shift the Flight Search Paradigm? Unfortunately, today’s airline customers are more dynamic than the airline industry gives them credit...

Understand why tightening the path to conversion is important in the airline industry 3 benefits airlines can expect from tightening the path to conversion See how airlines can tighten the path to conversion   Why Is Tightening the Path to Conversion Important in the Airline Industry? Capturing the heart and...

What Are Price Extensions? How Can Dynamic Price Insertion Be Used in Price Extensions For Airlines? Price Extension Strategy for Airlines by Campaign Type What are Price Extensions? Price Extensions are prices for different products presented in a carousel format underneath a Google AdWords ad. This allows users to browse...

Dynamic Price Insertion for Google Display Remarketing for Airlines What is Dynamic Display Remarketing for Airlines? How Does Dynamic Display Remarketing Work? Set up Dynamic Display Remarketing with Prices Dynamic Display Remarketing Best Practices Dynamic Display Remarketing campaigns allow for custom display ads to be shown to people who have...

What to Know About User Search Data and Customer Data From Cookie-ing Understand the limitations of customer data from standard cookies Learn how airline user search data works See the benefits of leveraging airline user search data Here’s a riddle for you: If an airline yells at 1,000 people wearing an “I...

Airline marketing executives have finally come around to the idea that yes, big data is  important for them, too. But now, they are growing increasingly frustrated to find that their willingness to change is being rewarded with a lack of clarity about what to do next. Too often, this leads...

Airlines are beginning to realize the huge potential of big data – including user search data – for their marketing efforts. It’s only been a few short years since the industry began to come around to the techniques already broadly deployed across the entire e-Commerce sphere, and yet the positive change...

In a recent post about user search data, we talked about how airlines can use this data to provide more relevant experiences to customers visiting their online channels.  But what exactly is user search data?  Watch this 35 second video, showing an example of a booking flow where user search...

With their travel revenue expected to reach $12.2 billion in sales – compared to online travel agencies such as Expedia: $9.2 billion and The Priceline Group: $9.2 billion – it’s no secret that Google has become a significant and influential force in the digital travel space. Just look at Google’s...