Airline and hotel marketers can now tag all destinations in their network according to Travel Themes – enabling travelers to filter results based on their travel interests. EveryMundo’s Travel Themes Expansion Sets can be customized to suit the needs of your destination network. For example, airlines could use tags like “Outdoors”, “Romantic”, and “Beaches” to tag their destinations and group these tags in a “Travel Type” category. 

By using the Travel Themes Expansion Set, airlines can segment their campaigns by customers’ interests and display personalized destination offers.  

How do Categories and Tags work? 

Travel Themes are categorized into Travel Type and Traveler Type. Travel Type describes the destination, while the Traveler Type describes the traveler.  Every destination can be associated to different tags, so travelers can filter their destinations by their personality and interests.  

Examples of destinations and their Travel Themes:

    Category: Travel Type 

    • Paris = Romantic, Big City 
    • Miami = Beaches, Big City 
    • Zurich = Snowy, Big City 
    • Washington State = Outdoors 
    • Orlando = Family Fun 

    Category: Traveler Type 

    • Cannes = Senior, Couples 
    • Miami = Friends, Family 
    • Vegas = Friends
    • Orlando = Family 

    Personalize your destination theme offers  

    By adding Travel Themes to your destinations, you can enable travelers to instantly view results according to their interests in all airModules – both on airTRFX pages and any other site. Travel Themes filters are available in all languages, making it easy for travelers to find and book a trip they are interested in. The feature allows the airline to define its custom Travel Themes as needed.   


    Associating locations with different themes allows airlines to use these as filters on specific airModules (Interactive Map, Dynamic Price airModule, etc.) and place them on Custom Pages for relevant user searches based on themes. Custom Pages are ideal for marketing campaigns and can be used in email, social media, and paid ads to drive more traffic to book on your website. 


    • Create custom Travel Themes tags for your network that align with your marketing initiatives: Popular Destinations, Honeymoon, Adventure, Beach, etc. 
    • Each Travel Theme can be translated into over 35 different languages to be used on any page in any market. 
    • Each Travel Theme can be easily added or removed at any time, making maintaining a manageable set of filters easy. 
    • You can also further enhance the personalized user experience by combining the Travel Themes filters with other filters, such as travel budget.

    Air Canada used Travel Themes Expansion Set to launch a Discovery Hub and Custom Pages to promote their network of destinations. Travelers could easily filter through available destinations, and Air Canada also made it easy to book both fares and rewards miles for loyalty members.

    Travel Themes Expansion Set is supported by all airModules to enrich user interaction with a fast, relevant, and reliable search experience on every booking.

    How to activate Travel Themes Expansion Set in aTC? 
    Contact your Customer Success Manager to request this product and start using Travel Themes Expansion Set.


    Should categories be created by customers or provided by EveryMundo?

    EveryMundo can provide some alternatives or ideas of categories and tags, but airlines and hotels are responsable to provide associations.

    Can locations be tagged in different themes?


    Is there a limit to the number of categories and tags a tenant can create?

    In Pricing airModules for airTRFX pages users can use up to three categories. Each category can have unlimited tags.