How Air Canada Launched a Discovery Hub to Promote Their Network and Loyalty
How Air Canada Launched a Discovery Hub to Promote Their Network and Loyalty
Air Canada wanted to promote their loyalty program and increase awareness of their network destinations. They used airTRFX to create Custom Pages to highlight destinations based on popular travel themes such as outdoors, family fun, and more, to enable users to easily book trips for destinations they are interested in.
They also used Custom Pages to launch a Discovery Hub that featured a Fare Finder Map airModule where users could browse Air Canada’s global destinations in cash or points according to their origin, travel dates, budget, cabin class, and travel interests.
“We wanted to make the shopping experience easy, we wanted to make it feel safe and comfortable to travel, and we wanted to give them the tools to do all of that in the most seamless way possible. With EveryMundo, customers can browse through our network and see results tailored to their travel preferences and they can book it right there in just a few clicks
Watch Air Canada’s Case Study
“We wanted to make the shopping experience easy, we wanted to make it feel safe and comfortable to travel, and we wanted to give them the tools to do all of that in the most seamless way possible. With EveryMundo, customers can browse through our network and see results tailored to their travel preferences and they can book it right there in just a few clicks
Watch Air Canada’s Case Study
Solution
Travel Themes are categorized into Travel Type and Traveler Type. Travel Type describes the destination, while the Traveler Type describes the traveler. Every destination can be associated to different tags, so travelers can filter their destinations by their personality and interests.
Examples of destinations and their Travel Themes:
Category: Travel Type
- Paris = Romantic, Big City
- Miami = Beaches, Nightlife
- Washington D.C. = Historical Sites
- Orlando = Family Fun
Category: Traveler Type
- Orlando = Families
- Cannes = Senior, Couples
- Miami = Friends
- Vegas = Friends
Air Canada launched a Discovery Hub Custom Page which featured a Fare Finder Map that gave users the option to view fares in dollars or rewards points. Travel Themes were included as a filter in the Fare Finder Map, as well as travel dates, budget, and travel class.
Air Canada also created Custom Pages for each travel theme to use in their email and social media campaigns to drive traffic to the Discovery Hub. Users could navigate to destinations based on travel theme within the Fare Finder Map and book instantly.
