Category: Airlines

As 2016 winds down, the airline industry finds itself fully engaged in a new wave of investment in digital – as opposed to physical – infrastructure. For decades, the world’s top carriers’ marketing budgets were focused on consumer-facing brand awareness and customer recognition.  Traditionally, surplus airline funds have been used to add physical capacity which then...

Traditionally, the “passenger experience” (or “pax”) has been defined by the physical interactions between airlines and their passengers – from airport check-in through baggage claim.  However, that definition is no longer enough to truly capture the full experience. Today’s digital world demands that airlines consider the beginning of the pax as...

How can airlines improve their direct-channel performance? The short answer is by maximizing their digital power by delivering a fully optimized e-commerce experience to travelers. This news should not come as a surprise to airlines, who have become aware of the importance of a best practice e-commerce strategy for their companies.

When it comes to mobile optimization, airlines are lagging behind…and unfortunately, the mobile gap is much bigger than most industry executives realize. As EveryMundo Co-Founder & CEO Anton Diego explains, airlines are making some misinformed assumptions about their relationships with mobile-savvy travelers – and are losing valuable market share as...

Around half of online shoppers in the US drop out of the purchase funnel due to a slow site load time. This statistic is even worse for European markets, where the abandonment (or bounce) rate increases to almost 70% of shoppers. So, simply having a web presence is not enough: you need...

For decades, many airlines could rely on the strength of their brand power – their iconic brand names and respected, trusted standing with consumers – to win them the bookings and long-term loyalty of travelers. But unfortunately for airlines, brand power is no longer ‘powerful’ enough to keep competing forces...

This blog post is a recap of the presentation “Lies, Damned Lies, and Search Marketing Statistics” given by Vistaprint SEO Manager (North America, Australia, New Zealand) Adria Kyne at the SMX Advanced Conference in Seattle, June 2016. During this presentation, Adria touches on the use of Bayesian methods to infer...

Mobile Focus If there’s one aspect of airlines’ direct customer acquisition efforts where there is opportunity to seize sizable market share, it is mobile customer bookings through the direct channel.  Mobile conversion rates on carriers’ branded websites and apps are averaging only one-fifth of their desktop conversion rates. With smartphone...

In response to the pressure OTAs and MSEs have put on their bottom lines, airlines are renewing their focus on e-commerce best practices to help cultivate brand-loyal customers. Across the travel and hospitality industries, brands are allocating large portions of their marketing budgets on regaining what they have lost most through...

The frailty of first impressions emphasizes how important it is for organizations (big or small) to get it right upon first execution when localizing website content for a global product, message of brand – better known as glocalizing. A survey by Common Sense Advisory revealed 75 percent of consumers prefer to...