by Katharina Warzel | Jun 5, 2017 | Airlines, Digital Content, Digital Marketing, Dynamic Price Insertion, Paid Search, SEM For Airlines
What Are Price Extensions? How Can Dynamic Price Insertion Be Used in Price Extensions For Airlines? Price Extension Strategy for Airlines by Campaign Type What are Price Extensions? Price Extensions are prices for different products presented in a carousel format... by Katharina Warzel | May 18, 2017 | Airlines, Digital Content, Digital Marketing, Google, Paid Search, SEM For Airlines
Dynamic Price Insertion for Google Display Remarketing for Airlines What is Dynamic Display Remarketing for Airlines? How Does Dynamic Display Remarketing Work? Set up Dynamic Display Remarketing with Prices Dynamic Display Remarketing Best Practices Dynamic Display... by Jason Glenn | May 12, 2017 | Airlines, Digital Marketing, Personalization, User Search Data
What to Know About User Search Data and Customer Data From Cookie-ing Understand the limitations of customer data from standard cookies Learn how airline user search data works See the benefits of leveraging airline user search data Here’s a riddle for you: If an... by Jason Glenn | Apr 25, 2017 | Airlines, Google, Personalization, User Search Data
Airline marketing executives have finally come around to the idea that yes, big data is important for them, too. But now, they are growing increasingly frustrated to find that their willingness to change is being rewarded with a lack of clarity about what to do next.... by Seth Cassel | Apr 12, 2017 | Airlines, Personalization, Search Engines, User Search Data
Airlines are beginning to realize the huge potential of big data – including user search data – for their marketing efforts. It’s only been a few short years since the industry began to come around to the techniques already broadly deployed across the... by Jason Glenn | Apr 11, 2017 | Airlines, Organic Search, Personalization, User Search Data
In a recent post about user search data, we talked about how airlines can use this data to provide more relevant experiences to customers visiting their online channels. But what exactly is user search data? Watch this 35 second video, showing an example of a...