Airlines and the Paradox of Google

With their travel revenue expected to reach $12.2 billion in sales – compared to online travel agencies such as Expedia: $9.2 billion and The Priceline Group: $9.2 billion – it’s no secret that Google has become a significant and influential force in the digital travel space. Just look at Google’s...

3 Steps of the Digital Passenger Experience for Airlines

As 2016 winds down, the airline industry finds itself fully engaged in a new wave of investment in digital – as opposed to physical – infrastructure. For decades, the world’s top carriers’ marketing budgets were focused on consumer-facing brand awareness and customer recognition.  Traditionally, surplus airline funds have been used to add physical capacity which then...

Redefining Passenger Experience for Airlines

Redefining Passenger Experience for Airlines

Traditionally, the “passenger experience” (or “pax”) has been defined by the physical interactions between airlines and their passengers – from airport check-in through baggage claim.  However, that definition is no longer enough to truly capture the full experience. Today’s digital world demands that airlines consider the beginning of the pax as...

Video: EveryMundo CEO on Why Airlines’ Mobile Mentality ‘Needs to Change Now’

When it comes to mobile optimization, airlines are lagging behind…and unfortunately, the mobile gap is much bigger than most industry executives realize. As EveryMundo Co-Founder & CEO Anton Diego explains, airlines are making some misinformed assumptions about their relationships with mobile-savvy travelers – and are losing valuable market share as...

3 Reasons for Airlines to Leverage Mobile Innovation

Mobile Focus If there’s one aspect of airlines’ direct customer acquisition efforts where there is opportunity to seize sizable market share, it is mobile customer bookings through the direct channel.  Mobile conversion rates on carriers’ branded websites and apps are averaging only one-fifth of their desktop conversion rates. With smartphone...