EveryMundo Blog
airTRFX Interlinking From Top Authority Pages
This document offers best practices to implement internal links to airTRFX pages from the airline’s top authority pages and additional domains. Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the...
airTRFX Interlinking From Header, Footer, and Homepage
This document offers best practices to implement internal links to airTRFX pages from the header, footer, and homepage body. Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website...
Google Analytics Channel Tracking
Proper tagging and Google Ads linking to Google Analytics are important to attribute sessions to the proper channel in the Default Channel Grouping of Google Analytics. In many cases, our customers report incorrect channel attribution in their Google Analytics...
How to Correct Internal Referral Issues with Google Analytics and GTM
Internal Referral is referral traffic that originates from pages from the main website domain. This issue indicates that there are issues in the tracking implementation of the website. Having an internal referral in Google Analytics causes attribution issues in...
How to Fix Duplicate Transactions in Google Analytics
Ecommerce tracking is one of the most important features of Google Analytics. It shows the number of transactions and revenue collected by the website. Therefore, data integrity in eCommerce tracking is paramount for marketing and business decisions. Having duplicate...
How Airlines Can Test Transactions
The EM dataLayer can be used to leverage some analytics and marketing efforts such as Custom Dimension in GA, Event tracking, Trigger rules in GTM, Dynamic Remarketing
How airlines can leverage the airTRFX dataLayer to set custom tracking via GTM
The EM dataLayer can be used to leverage some analytics and marketing efforts such as Custom Dimension in GA, Event tracking, Trigger rules in GTM, Dynamic Remarketing
World Aviation Festival 2020
Restart & Reacquire: Lead Your Airline's Customer Acquisition through the Crisis Watch EveryMundo's presentation for the World Aviation Festival on the best practices airlines are already executing to restart and acquire customers post-crisis. EveryMundo...
How did COVID-19 affect airline bookings from mobile devices vs. desktop devices?
2020 weekly airline bookings outpace weekly airline revenue leading airlines into a recovery from COVID-19. See how arilines are rebounding from an 8 week low-point.
One Way vs. Round Trip booking behavior tells the story of traveler confidence during COVID
2020 weekly airline bookings outpace weekly airline revenue leading airlines into a recovery from COVID-19. See how arilines are rebounding from an 8 week low-point.
First Class Bookings trailing behind the recovery of Business Class and Economy Bookings
What is happening to first class bookings vs. business class bookings.
International flight bookings bounce back faster than expected
2020 International Flight Bookings & Domestic Flight Booking trends. Tracking the airline industry bounceback from COVID-19 – Airline Booking Data
Airline ticket pricing trends 2021 vs. 2020
2020 average airline flight prices and trends. Weekly trends in average one way and round trip fares/prices booked through dozens of airline websites in 2020.
Airline Booking Trends Post-COVID-19
2020 weekly airline bookings outpace weekly airline revenue leading airlines into a recovery from COVID-19. See how arilines are rebounding from an 8 week low-point.
Airline Revenue and COVID-19 Recovery
2020 airline revenue trends. COVID-19 impact on airline revenue and early recovery trends.