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Fare Marketing - A Must-Have Capability in the Digital Age In today’s digital world, airlines must execute best-in-class Fare Marketing strategies if they intend to compete with Online Travel Agencies (OTAs) and Meta Search Engines (MSEs) for business and customer...
Increase Direct Sales with Vacation Packages
airTRFX offers airline customers a branded user experience at different stages of the purchase funnel and customizable pages for campaigns and promotions. Whether travelers are just starting out in the exploration phase, if they know their destination, but not when they want to go, or if they have determined their destination, dates and flights – they are directed to relevant pages for them.
Promote Loyalty Programs with Miles airModules
Airlines use EveryMundo airModules to display their real-time fares in either dollar values or rewards miles. By displaying content relevant to rewards programs, airlines can make booking rewards travel easy for members, as well as maximize the exposure for their...
airTRFX 19.10.2
Release Date: September 23, 2019 | Feature Updates | Click for More Info
airTRFX 19.10.1
Release Date: September 23, 2019 | Feature Updates | Click for More Info
Emerging Trends: Continuous Pricing will Require Fare Marketing
With EveryMundo fare marketing technology airlines and big pricing vendors (ATPCO, Farelogix, Global Distribution Systems, etc.) are able to focus their efforts on building their continuous pricing frameworks with assurance that the marketing and merchandising component already exists to power their goal of optimized pricing.
Drive Shoppers to your Booking Engine with Dynamic Price Insertion in Display Ads
Fares are the best direct marketing message, considering that the cost of travel is the greatest influence on leisure travelers when deciding when and where to fly. EveryMundo Fare Marketing displays using our suite of Search Engine Marketing products, airSEM™,...
Airlines can gain business insights with the IBE Dashboard
In our current digital age, there is a seemingly infinite amount of data and almost as many ways to obtain and process it. The airline industry is no exception; it receives an enormous amount of data that is not only challenging to process and store but also...
Thoughts on Loyalty and Ancillaries in Aviation
Loyalty marketing and ancillaries were hot topics at the 4th annual Mega Event Asia Pacific in Singapore, which brought together aviation experts and professionals to deep-dive into these trends, strategies and disruptors. AI did a great job putting on an event with...
How Airlines Can Change The Flight Search Paradigm
Why the old assumptions about airline flight search can harm sales Learn how user search data shifts the paradigm User search data = a better customer experience Why Is it Important to Shift the Flight Search Paradigm? Unfortunately, today’s airline customers are more...
Literally Literals and Other Number Oddities In Python
This post requires an intermediate knowledge of Python and some experience with C (or at least being able to read some C), and the willingness to deal with bytecode. It originated as a series of emails between the Python developers at EveryMundo about a quiz at an...
Disrupting Airline Pricing Distribution with Spark
On June 7, we were honored to present our big data infrastructure, DataCore, at Spark Summit in San Francisco, CA. The presentation focuses on how we leverage Apache Spark to stream available airline fares across all online marketing channels in real-time. Below is...
3 Benefits of Airlines Tightening the Digital Path to Conversion
Understand why tightening the path to conversion is important in the airline industry 3 benefits airlines can expect from tightening the path to conversion See how airlines can tighten the path to conversion Why Is Tightening the Path to Conversion Important in...
Dynamic Price Insertion in Price Extensions for Airline Ads
What Are Price Extensions? How Can Dynamic Price Insertion Be Used in Price Extensions For Airlines? Price Extension Strategy for Airlines by Campaign Type What are Price Extensions? Price Extensions are prices for different products presented in a carousel format...
Dynamic Price Insertion Using Google Display Remarketing for Airlines
Dynamic Price Insertion for Google Display Remarketing for Airlines What is Dynamic Display Remarketing for Airlines? How Does Dynamic Display Remarketing Work? Set up Dynamic Display Remarketing with Prices Dynamic Display Remarketing Best Practices Dynamic Display...
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