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airTRFX 19.10.1
Release Date: September 23, 2019 | Feature Updates | Click for More Info
Emerging Trends: Continuous Pricing will Require Fare Marketing
With EveryMundo fare marketing technology airlines and big pricing vendors (ATPCO, Farelogix, Global Distribution Systems, etc.) are able to focus their efforts on building their continuous pricing frameworks with assurance that the marketing and merchandising component already exists to power their goal of optimized pricing.
Drive Shoppers to your Booking Engine with Dynamic Price Insertion in Display Ads
Fares are the best direct marketing message, considering that the cost of travel is the greatest influence on leisure travelers when deciding when and where to fly. EveryMundo Fare Marketing displays using our suite of Search Engine Marketing products, airSEM™,...
Airlines can gain business insights from User Search Data
In our current digital age, there is a seemingly infinite amount of data and almost as many ways to obtain and process it. The airline industry is no exception; it receives an enormous amount of data that is not only challenging to process and store but also...
Thoughts on Loyalty and Ancillaries in Aviation
Loyalty marketing and ancillaries were hot topics at the 4th annual Mega Event Asia Pacific in Singapore, which brought together aviation experts and professionals to deep-dive into these trends, strategies and disruptors. AI did a great job putting on an event with...
How Airlines Can Change The Flight Search Paradigm
Why the old assumptions about airline flight search can harm sales Learn how user search data shifts the paradigm User search data = a better customer experience Why Is it Important to Shift the Flight Search Paradigm? Unfortunately, today’s airline customers are more...