EveryMundo Blog

With uncertainty still surrounding the global pandemic, EveryMundo has developed an employee wellness program to make the health and well-being of its employees a priority. EveryMundo’s People Operations team (People Ops) surveyed employees and strategized a...

I am writing to share good news: EveryMundo has become an Amadeus partner. This collaboration will give airlines new capabilities to increase their traffic, enhance user experience and drive brand engagement across their digital channels – ultimately boosting their...

During the pandemic, airlines have had to reduce their route networks and cut costs to make up for reduced revenue. These cost cuts have extended across SEM budgets.  A byproduct of this is that it has enabled OTAs to bid for airline keywords in paid search, raising...

This document provides an overarching view and understanding of Advanced Web Rankings (AWR), the platform we use to track keyword positions in search engines. It describes the main configuration settings for the AWR profiles, as well as AWR main functionalities for...

This document offers a guide into Google Search Console (GSC). It covers the basic steps we take to set up GSC for airTRFX site editions. Additionally, it explains the most important reports that can be found in GSC. Back to SEO Resources for Airlines > Who should...

This document offers best practices for the implementation of the header menu on airTRFX pages.  Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for making...

The following guide provides a series of best practices to acquire incremental organic traffic through airTRFX Custom Pages. These best practices consist of building specific custom pages easily through airTRFX Control that cover relevant keywords, indexing them, and...