Promote Reopened Routes 

EveryMundo Restart & Reacquire Best Practices

1. Air Canada: “Ready for Takeoff” campaign

Air Canada is promoting their reopened routes with the launch of their “Ready for Takeoff” campaign, which features all of their reopened routes organized by regional airTRFX Custom Pages. Custom pages are easy to create using airTRFX Control, and can be customized with Fare airModules that display real-time fares for any number of selected routes. 

Air Canada Home Page

On the Air Canada home page, they have a series of hero banner images that link to airTRFX Custom Pages with real-time low fares for each destination within the region.

Below the home page hero banner, there is a series of tiles promoting other reopened routes and destinations, all linking to airTRFX Custom Pages.


Air Canada Home Page with airTRFX links
Air Canada to-city airTRFX page links

2. Japan Airlines: Communicating Reopened Routes and New Frequencies

JAL Restart airTRFX Custom Page

Facebook ad linking to airTRFX Custom Page

JAL Facebook Ad

LinkedIn ad linking to airTRFX Custom Page

JAL LinkedIn Ad

Email with button to airTRFX Custom Page

JAL email with airTRFX links

3. Spirit: Informing Users of Operating Routes from their Location

JAL Restart airTRFX Custom Page
JAL Restart airTRFX Custom Page

4. American Airlines: “Where We Fly” Custom Page

JAL Restart airTRFX Custom Page

5. Kenya Airways: Route Status airModule

Kenya Airways Route Status airModule

EveryMundo Restart & Reacquire Playbooks

Understand Demand

Understand search demand for all routes to determine which routes are best to reopen, and when. 

In this Playbook:

Utilize User Search Data

Forecast market demand from SEM

Promote Deals & Offers

Compete to acquire and reacquire customers with real-time, targeted fare promotions.

In this Playbook:

Run Cross-Channel Campaigns

Promote Future Travel Today

Sell Reopened Routes

Determine strategic routes to reopen, then acquire passengers with scalable marketing strategies.

In this Playbook:

Optimize SEM for Strategic Routes

Communicate Route Availability

Inform your Customers

Best practices to inform customers on and off your website.

In this Playbook:

Effectively communicate policies, restrictions and key info on and off your website at scale.

Reacquire Loyal Customers

Acquire new customers and reacquire loyal customers by advertising loyalty benefits.

In this Playbook:

Promote loyalty benefits

Display real-time miles fares

Focus SEO Efforts

Drive qualified traffic to your website with airline-specific SEO strategies.

In this Playbook:

Optimize organic search position

Maintain high SEO performance

Ready to Restart & Re-Acquire Customers?

We’ll show you how.