Promote Reopened Routes

EveryMundo Restart & Re-Acquire Best Practices

1. Air Canada: “Ready for Takeoff” campaign

Air Canada is promoting their reopened routes with the launch of their “Ready for Takeoff” campaign, which features all of their reopened routes organized by regional airTRFX Custom Pages. Custom pages are easy to create using airTRFX Control, and can be customized with Fare airModules that display real-time fares for any number of selected routes. 

Air Canada Home Page

On the Air Canada home page, they have a series of hero banner images that link to airTRFX Custom Pages with real-time low fares for each destination within the region.

Below the home page hero banner, there is a series of tiles promoting other reopened routes and destinations, all linking to airTRFX Custom Pages.

 

Air Canada Home Page with airTRFX links
Air Canada to-city airTRFX page links

2. Japan Airlines: Communicating Reopened Routes and New Frequencies

JAL Restart airTRFX Custom Page

Facebook ad linking to airTRFX Custom Page

JAL Facebook Ad

LinkedIn ad linking to airTRFX Custom Page

JAL LinkedIn Ad

Email with button to airTRFX Custom Page

JAL email with airTRFX links

3. Spirit: Informing Users of Operating Routes from their Location

JAL Restart airTRFX Custom Page
JAL Restart airTRFX Custom Page

4. American Airlines: “Where We Fly” Custom Page

JAL Restart airTRFX Custom Page

5. Kenya Airways: Route Status airModule

Kenya Airways Route Status airModule

EveryMundo Restart & Re-Acquire Best Practices

Promote Reopened Routes

Air Canada, Japan Airlines, Spirit, American Airlines and Kenya Airways

Fare sales to reconnect with friends & family

American Airlines and Frontier

Promote Domestic Routes

Kenya Airways

Promote leisure & outdoor travel

United, American Airlines, LATAM, and Air Canada

Incentive bookings for future travel

Thai Airways and United

Communicate with Custom Assets & Pages

Cathay Pacific, LATAM, KLM, Air Canada, AeroMexico, Japan Airlines, Volaris, Fiji Airways, and Kenya Airways. 

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