With air travel dramatically reduced as a result of COVID-19, airlines should seek out new and creative ways to connect with their customers in order to maintain the relationship. By doing this, airlines can continue to send content and messaging to users and remain top of mind when the customer is ready to travel again.
A best practice of this strategy was executed by Spirit and their “Taste for Travel” campaign.
Spirit: Taste for Travel Campaign
Products used: airTRFX Custom Pages
Spirit launched their “Taste for Travel” campaign which took culinary inspiration from destinations in their route network and shared recipes with their customers. The campaign was launched after travel restrictions had been announced and Spirit had reduced website traffic from travelers.
The campaign associates travel to these destinations with Spirit, and gives the customer a “taste” of traveling to each destination.
Spirit was able to create this campaign by leveraging airTRFX Custom Pages. On the Custom Page they promoted Spirit destinations and when users click on any destination, a signature recipe is available.
With more people home and cooking than ever, the content is both fun and practical for customers to use, and keeps their relationship to Spirit relevant during times when they are not traveling.
This campaign was shared via email to drive traffic to Spirit’s website and continuously engage and reengage with customers.