Spirit launched their “Taste for Travel” campaign which took culinary inspiration from destinations in their route network and shared recipes with their customers. The campaign was launched after travel restrictions had been announced and Spirit had reduced website traffic from travelers.
The campaign associates travel to these destinations with Spirit, and gives the customer a “taste” of traveling to each destination.
Spirit was able to create this campaign by leveraging airTRFX Custom Pages. On the Custom Page they promoted Spirit destinations and when users click on any destination, a signature recipe is available.
With more people home and cooking than ever, the content is both fun and practical for customers to use, and keeps their relationship to Spirit relevant during times when they are not traveling.
This campaign was shared via email to drive traffic to Spirit’s website and continuously engage and reengage with customers.