The COVID-19 pandemic dramatically altered the travel plans of hundreds of millions of people, and to help heal passenger psychology airlines should publish details on their flexible booking policies. As people gradually become more interested in returning to air travel, it is important that airlines help build customer confidence by assuring customers that if anything were to disrupt their travel plans again, their flight can be changed without hassle.
United Airlines has taken this tactic and created a cross-channel “Fly with Flexibility” campaign using airTRFX Custom Assets and Custom Pages.
United: Fly with Flexibility
In order to spread their message about flight flexibility, United used airTRFX Custom Pages and Custom Assets to create their Fly with Flexibility campaign communicate their extended booking flexibility to travelers.
The Fly with Flexibility campaign ran across social media, in the hero banner on United’s home page, across airTRFX pages on the United website, and in display ads.
Below, United’s home page has a hero banner image promoting their Fly with Flexibility campaigns and linking to airTRFX Custom Pages.
United display ad promoting their Fly with Flexibility campaigns and linking to airTRFX Custom Pages
United’s airTRFX Custom Page displays their Custom Asset for the “Fly with Flexibility” campaign. Below on the page United has a series of tiles that link to additional Custom Pages with Fare airModules displaying the lowest real-time fares available based on region or theme.