Promote Flexible Booking Policies
EveryMundo Restart & Re-Acquire Best Practices
The COVID-19 pandemic dramatically altered the travel plans of hundreds of millions of people, and to help heal passenger psychology airlines should publish details on their flexible booking policies. As people gradually become more interested in returning to air travel, it is important that airlines help build customer confidence by assuring customers that if anything were to disrupt their travel plans again, their flight can be changed without hassle.
United Airlines has taken this tactic and created a cross-channel “Fly with Flexibility” campaign using airTRFX Custom Assets and Custom Pages.
United: Fly with Flexibility
In order to spread their message about flight flexibility, United used airTRFX Custom Pages and Custom Assets to create their Fly with Flexibility campaign communicate their extended booking flexibility to travelers.
The Fly with Flexibility campaign ran across social media, in the hero banner on United’s home page, across airTRFX pages on the United website, and in display ads.
Below, United’s home page has a hero banner image promoting their Fly with Flexibility campaigns and linking to airTRFX Custom Pages.
United display ad promoting their Fly with Flexibility campaigns and linking to airTRFX Custom Pages
United’s airTRFX Custom Page displays their Custom Asset for the “Fly with Flexibility” campaign. Below on the page United has a series of tiles that link to additional Custom Pages with Fare airModules displaying the lowest real-time fares available based on region or theme.
EveryMundo Restart & Re-Acquire Best Practices
Promote Reopened Routes
Air Canada, Japan Airlines, Spirit, American Airlines, and Kenya Airways
Fare sales to reconnect with friends & family
American Airlines and Frontier
Promote Domestic Routes
Kenya Airways
Promote leisure & outdoor travel
United, American Airlines, LATAM, and Air Canada
Incentive bookings for future travel
Thai Airways and United
Promote strategic routes & destinations
Frontier and United
Market deals based on traveler interest
American Airlines
Communicate with Custom Assets & Pages
Cathay Pacific, LATAM, KLM, Air Canada, AeroMexico, Japan Airlines, Volaris, Fiji Airways, and Kenya Airways.
Ready to Restart & Re-Acquire Customers?
We’ll show you how.