Promote Flexible Booking Policies
EveryMundo Restart & Reacquire Best Practices
The COVID-19 pandemic dramatically altered the travel plans of hundreds of millions of people, and to help heal passenger psychology airlines should publish details on their flexible booking policies. As people gradually become more interested in returning to air travel, it is important that airlines help build customer confidence by assuring customers that if anything were to disrupt their travel plans again, their flight can be changed without hassle.
United Airlines has taken this tactic and created a cross-channel “Fly with Flexibility” campaign using airTRFX Custom Assets and Custom Pages.
United: Fly with Flexibility
In order to spread their message about flight flexibility, United used airTRFX Custom Pages and Custom Assets to create their Fly with Flexibility campaign communicate their extended booking flexibility to travelers.
The Fly with Flexibility campaign ran across social media, in the hero banner on United’s home page, across airTRFX pages on the United website, and in display ads.
Below, United’s home page has a hero banner image promoting their Fly with Flexibility campaigns and linking to airTRFX Custom Pages.
United display ad promoting their Fly with Flexibility campaigns and linking to airTRFX Custom Pages
United’s airTRFX Custom Page displays their Custom Asset for the “Fly with Flexibility” campaign. Below on the page United has a series of tiles that link to additional Custom Pages with Fare airModules displaying the lowest real-time fares available based on region or theme.
EveryMundo Restart & Reacquire Playbooks
Understand Demand
Understand search demand for all routes to determine which routes are best to reopen, and when.
In this Playbook:
Utilize User Search Data
Forecast market demand from SEM
Promote Deals & Offers
Compete to acquire and reacquire customers with real-time, targeted fare promotions.
In this Playbook:
Run Cross-Channel Campaigns
Promote Future Travel Today
Sell Reopened Routes
Determine strategic routes to reopen, then acquire passengers with scalable marketing strategies.
In this Playbook:
Optimize SEM for Strategic Routes
Communicate Route Availability
Inform your Customers
Best practices to inform customers on and off your website.
In this Playbook:
Effectively communicate policies, restrictions and key info on and off your website at scale.
Reacquire Loyal Customers
Acquire new customers and reacquire loyal customers by advertising loyalty benefits.
In this Playbook:
Promote loyalty benefits
Display real-time miles fares
Focus SEO Efforts
Drive qualified traffic to your website with airline-specific SEO strategies.
In this Playbook:
Optimize organic search position
Maintain high SEO performance
Ready to Restart & Re-Acquire Customers?
We’ll show you how.