Travelers are concerned about the risks of COVID-19 transmission in crowded areas and populous cities, and will likely continue to be concerned for months to come. To overcome this, airlines should market their destinations where visitors can easily participate in social distancing and outdoor activities. It is known that being outside and avoiding large groups is the safest activity during the COVID-19 pandemic, and airlines can capitalize on people eager for a trip by promoting destinations and activities that are perceived as safer for travelers for the Restart Phase.
United: National Parks Custom Pages
In order to target travelers with destinations that they are most likely to purchase in the Restart Phase, United created more than 60 airTRFX Custom Pages to target U.S. National Parks search queries.
These pages were designed with optimized SEO, built into airTRFX Pages, and with additional effort from United, these airTRFX pages are the only ones for an airline in the U.S. ranking for ‘national parks’ search queries on the first page of Google’s Search Results.
United launched this campaign to promote travel to National Parks as part of their Restart strategy and built airTRFX Custom Pages for popular national parks in North America. When travelers use Google to search for flights to National Parks like Yosemite, Sequoia, Yellowstone, Glacier Bay, and the Everglades they will find United Airlines airTRFX Pages among the first organic results.
airTRFX automatically provides most of the technical SEO functionalities required to excel in organic search. Adopting airTRFX alone guarantees better rankings and more bookings in auto-pilot mode than any other platform.
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