As travelers gradually resume traveling during the Restart Phase, the most popular routes will be for domestic flights. Airlines can set themselves in a position to gain more travelers and sell more tickets by advertising the best fares for domestic routes and making it easy for travelers to purchase the best flight for their trip.
With airTRFX airlines can easily create a Custom Page displaying the top domestic routes with the lowest available real-time fares.
After sharing the Sell Reopened Routes Playbook with our airline partners, we have gathered the best practices for implementing the Playbook’s tactics to sell domestic routes in real life. Kenya Airways has done an excellent job executing this tactic.
Kenya Airways: Communicating Restart and Promoting Domestic Flights
Kenya Airways is sharing their route network updates with airTRFX Template Pages and Custom Pages that are linked in email promotions. They have created a Custom Page for their email campaign which informs visitors of their reopened domestic routes. The same email campaign also links to To-City airTRFX Pages to promote key domestic routes.
By doing so, their email campaign highlights their reopened domestic routes as well as specific domestic destinations, making it easy to funnel travelers to pages best suited to their interests.
Route Status Module + Promo Module
Kenya Airways is also utilizing new airTRFX features to promote latest updates on their route status to help drive more users into the booking flow.
The Route Status airModule is a customized Promo airModule that shares route updates and schedule. This airModule is ideal when route frequencies may be volatile or inconsistent. When routes are available, the Route Status airModule include booking functionality and a customizable pop-up window to filter travelers into the booking engine. Post updates on route suspension, reactivation, and availability on any page with the Route Status airModule.
Kenya Airways is using the Promo airModule to share additional customized operation details. They have added images to make the airModule visually appealing and can update operations across all pages where this airModule is placed.