How airlines can find opportunity post-crisis
EveryMundo products enable airlines to understand demand, promote deals and offers, communicate with passengers, and sell with precision. The travel industry has been dramatically disrupted due to COVID-19, and although travel has declined dramatically, it is expected to recover, and we want to help our airlines prepare to Restart and Re-Acquire customers when it does.
Every airline has a chance to set itself on an improved course: more precise customer acquisition, less dependency on OTAs for sales, more cost-effective ways to manage and evolve its digital toolkit for acquiring customers. Airlines can capitalize on this opportunity with a renewed emphasis on precision and cost-effectiveness.
EveryMundo is offering airlines a series of Playbooks filled with tactics to gain insight into user demand, optimal pricing, and fare marketing to Restart their network and Re-Acquire customers:
- Assess demand to determine which routes to add capacity, how much, what frequency, and how quickly
- React to the ever-changing market-by-market environments as COVID-19 numbers, practices, and regulations change
- Determine how to set and manage fares without traditional demand data and willingness-to-pay tools
- Strategically target and convert customers through direct channel sales and encourage loyalty
Restart & Re-Acquire Guides
Determine strategic routes to reopen, then acquire passengers with scalable marketing strategies.
In this Playbook:
Optimize SEM for Strategic Routes
Communicate Route Availability
Drive qualified traffic to your website with airline-specific SEO strategies.
In this Playbook:
Optimize your organic search position
Ensure all route pages maintain high SEO performance