Communicate via Custom Assets and Custom Pages

EveryMundo Restart & Reacquire Best Practices

During the Restart Phase, communications to all website visitors is critical to share key messages with customers. airTRFX Custom Assets and Custom Pages are effective ways to ensure visitors to website pages are getting important messages.

Many EveryMundo airline partners have taken advantage of how easy it is to create Custom Assets and Custom Pages using airTRFX Control. Some of the best examples of best practices for Custom Assets and Custom Pages for the Restart Phase come from: Cathay Pacific, LATAM, KLM, Air Canada, AeroMexico, Japan Airlines, Volaris, Fiji Airways, and Kenya Airways. 

Custom Assets

Custom assets can be any text, image, video, or custom code that is placed on an airline’s home page, any selected airTRFX Template Page(s) or Custom Page. Custom Assets can be static, or can link to other pages to provide travelers with additional information.

airTRFX Control makes it easy to create custom assets and place them on selected pages for a set amount of time, including customizations like blackout dates.

Below are examples of a few EveryMundo airline’s that are using airTRFX Custom Assets to share Restart communications on their airTRFX Pages:

Cathay Pacific airTRFX Custom Asset
LATAM airTRFX Custom Asset
airTRFX Custom Asset - KLM
Air Canada airTRFX Custom Asset
AeroMexico airTRFX Custom Asset
airTRFX Custom Asset - JAL

2. Custom Pages

It is easy to deploy Custom Pages using airTRFX Control to direct customers to pages that display information, including real-time low fares for selected routes. Direct customers to custom pages by linking the pages in email, social media, or other outreach initiatives to keep travelers informed.

COVID-19 informational pages, like the ones below, reduce the number of travelers reaching out to help centers directly with questions about their travel. Help passengers easily find the answers to their questions by sharing refund and rebooking policies, countries and regions with travel restrictions, and eligibility requirements to change their travel plans.

Volaris COVID-19 Custom Page 1
airTRFX Custom Pages COVID-19 Information
airTRFX custom page for charter flights
Kenya Airways COVID-19 Custom Page 1

EveryMundo Restart & Reacquire Best Practices:

Understand Demand

Understand search demand for all routes to determine which routes are best to reopen, and when. 

In this Playbook:

Utilize User Search Data

Forecast market demand from SEM

Promote Deals & Offers

Compete to acquire and reacquire customers with real-time, targeted fare promotions.

In this Playbook:

Run Cross-Channel Campaigns

Promote Future Travel Today

Sell Reopened Routes

Determine strategic routes to reopen, then acquire passengers with scalable marketing strategies.

In this Playbook:

Optimize SEM for Strategic Routes

Communicate Route Availability

Inform your Customers

Best practices to inform customers on and off your website.

In this Playbook:

Effectively communicate policies, restrictions and key info on and off your website at scale.

Reacquire Loyal Customers

Acquire new customers and reacquire loyal customers by advertising loyalty benefits.

In this Playbook:

Promote loyalty benefits

Display real-time miles fares

Focus SEO Efforts

Drive qualified traffic to your website with airline-specific SEO strategies.

In this Playbook:

Optimize organic search position

Maintain high SEO performance

Ready to Restart & Re-Acquire Customers?

We’ll show you how.