Communicate via Custom Assets and Custom Pages
EveryMundo Restart & Reacquire Best Practices
During the Restart Phase, communications to all website visitors is critical to share key messages with customers. airTRFX Custom Assets and Custom Pages are effective ways to ensure visitors to website pages are getting important messages.
Many EveryMundo airline partners have taken advantage of how easy it is to create Custom Assets and Custom Pages using airTRFX Control. Some of the best examples of best practices for Custom Assets and Custom Pages for the Restart Phase come from: Cathay Pacific, LATAM, KLM, Air Canada, AeroMexico, Japan Airlines, Volaris, Fiji Airways, and Kenya Airways.
Custom Assets
Custom assets can be any text, image, video, or custom code that is placed on an airline’s home page, any selected airTRFX Template Page(s) or Custom Page. Custom Assets can be static, or can link to other pages to provide travelers with additional information.
airTRFX Control makes it easy to create custom assets and place them on selected pages for a set amount of time, including customizations like blackout dates.
Below are examples of a few EveryMundo airline’s that are using airTRFX Custom Assets to share Restart communications on their airTRFX Pages:
2. Custom Pages
It is easy to deploy Custom Pages using airTRFX Control to direct customers to pages that display information, including real-time low fares for selected routes. Direct customers to custom pages by linking the pages in email, social media, or other outreach initiatives to keep travelers informed.
COVID-19 informational pages, like the ones below, reduce the number of travelers reaching out to help centers directly with questions about their travel. Help passengers easily find the answers to their questions by sharing refund and rebooking policies, countries and regions with travel restrictions, and eligibility requirements to change their travel plans.
EveryMundo Restart & Reacquire Best Practices:
Understand Demand
Understand search demand for all routes to determine which routes are best to reopen, and when.
In this Playbook:
Utilize User Search Data
Forecast market demand from SEM
Promote Deals & Offers
Compete to acquire and reacquire customers with real-time, targeted fare promotions.
In this Playbook:
Run Cross-Channel Campaigns
Promote Future Travel Today
Sell Reopened Routes
Determine strategic routes to reopen, then acquire passengers with scalable marketing strategies.
In this Playbook:
Optimize SEM for Strategic Routes
Communicate Route Availability
Inform your Customers
Best practices to inform customers on and off your website.
In this Playbook:
Effectively communicate policies, restrictions and key info on and off your website at scale.
Reacquire Loyal Customers
Acquire new customers and reacquire loyal customers by advertising loyalty benefits.
In this Playbook:
Promote loyalty benefits
Display real-time miles fares
Focus SEO Efforts
Drive qualified traffic to your website with airline-specific SEO strategies.
In this Playbook:
Optimize organic search position
Maintain high SEO performance
Ready to Restart & Re-Acquire Customers?
We’ll show you how.