Communicate via Custom Assets and Custom Pages

EveryMundo Restart & Re-Acquire Best Practices

During the Restart Phase, communications to all website visitors is critical to share key messages with customers. airTRFX Custom Assets and Custom Pages are effective ways to ensure visitors to website pages are getting important messages.

Many EveryMundo airline partners have taken advantage of how easy it is to create Custom Assets and Custom Pages using airTRFX Control. Some of the best examples of best practices for Custom Assets and Custom Pages for the Restart Phase come from: Cathay Pacific, LATAM, KLM, Air Canada, AeroMexico, Japan Airlines, Volaris, Fiji Airways, and Kenya Airways.

1. Custom Assets

2. Custom Pages

 

1. Custom Assets

Custom assets can be any text, image, video, or custom code that is placed on an airline’s home page, any selected airTRFX Template Page(s) or Custom Page. Custom Assets can be static, or can link to other pages to provide travelers with additional information.

airTRFX Control makes it easy to create custom assets and place them on selected pages for a set amount of time, including customizations like blackout dates.

Below are examples of a few EveryMundo airline’s that are using airTRFX Custom Assets to share Restart communications on their airTRFX Pages:

Cathay Pacific airTRFX Custom Asset
LATAM airTRFX Custom Asset
airTRFX Custom Asset - KLM
Air Canada airTRFX Custom Asset
AeroMexico airTRFX Custom Asset
airTRFX Custom Asset - JAL

2. Custom Pages

It is easy to deploy Custom Pages using airTRFX Control to direct customers to pages that display information, including real-time low fares for selected routes. Direct customers to custom pages by linking the pages in email, social media, or other outreach initiatives to keep travelers informed.

COVID-19 informational pages, like the ones below, reduce the number of travelers reaching out to help centers directly with questions about their travel. Help passengers easily find the answers to their questions by sharing refund and rebooking policies, countries and regions with travel restrictions, and eligibility requirements to change their travel plans.

Volaris COVID-19 Custom Page 1
airTRFX Custom Pages COVID-19 Information
airTRFX custom page for charter flights
Kenya Airways COVID-19 Custom Page 1

EveryMundo Restart & Re-Acquire Best Practices:

Promote Reopened Routes

Air Canada, Japan Airlines, Spirit, American Airlines and Kenya Airways

Fare sales to reconnect with friends & family

American Airlines and Frontier

Promote Domestic Routes

Kenya Airways

Promote leisure & outdoor travel

United, American Airlines, LATAM, and Air Canada

Incentive bookings for future travel

Thai Airways and United

Communicate with Custom Assets & Pages

Cathay Pacific, LATAM, KLM, Air Canada, AeroMexico, Japan Airlines, Volaris, Fiji Airways, and Kenya Airways. 

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