FareWire®

APIs Delivering On-Demand Prices and Information

Easily deploy real-time prices into your digital marketing channels with FareWire.

FareWire is a fully-hosted collection of APIs that allow marketers to easily deploy dynamic pricing and information into their digital marketing channels. This gives brands the ability to market their prices across the web, and ensures that the prices shown are the most up-to-date.

Supporting APIs specific to each digital marketing channel means that each channel gets only the content needed to match the business rules in place.

FareWire powers real-time fare feeds in Search Ads

Add a FareWire endpoint to search ads to perform for keywords in search engines. When a user enters a search query for your keywords, your ad will be among the first results they see. Ensutre that your best real-time fares are visible to users with FareWire for search.

FareWire for search integrates with airSEM to enable marketing teams to create, launch, and manage Search Engine Marketing campaigns. With FareWire, these SEM campaigns can include real-time prices that increase click through and conversion rates.

FareWire enables real-time fare feeds in search ads

Add real-time fare feeds to Social Media Ads

FareWire enables a real-time fare feed to be placed at any endpoint, including ads on Facebook and Instagram.

Airlines can leverage the interest of their loyal customers, to target them with the lowest fare available from their location, and link ads to airTRFX pages where visitors can find the same real-time low fares available to book.

Facebook targeting capabilities and FareWire’s flexible configurations will help airlines to strategically target customers across social media platforms.

Examples of FareWire Dynamic Fares in Facebook and Instagram Ads (click to enlarge):

FareWire places dynamic ad pricing in FaceBook and Social Media ads

FareWire dynamic real-time fare for Instagram

Send personalized emails with real-time fares

Increase email conversions by shortening the path to purchase – share only relevant routes and fares based on customer location and travel dates your initial capacity allows (ie. specific dates in the future)

To create an email with dynamic fare content, FareWire fare feeds can be coupled with the customer’s home airport. FareWire populates real-time fare data in the email with the lowest fares for the most popular flights departing from the selected origin airport.

The real-time fares in dynamic emails link to airTRFX pages where users can find the same real-time fare and book the best flight.

Send customers the best real-time fares from their home airport in your next email campaign.

Examples of FareWire Dynamic Fares in email marketing (click to enlarge):

Dynamic Fares in Display Ads

FareWire powers the external fare delivery for digital ads and web applications. This enables airlines to create fare feeds to endpoints across the web to display their lowest real-time fares to targeted audiences.

Leverage FareWire to display real-time fares and content on the pages of your choice, then link to airTRFX pages where visitors will see the same real-time fare available and be able to initiate a flight search.