Market Deals Based on Traveler Interest
EveryMundo Restart & Reacquire Best Practices
Airlines can use a variety of technologies to target travelers with routes and destinations they are interested in. Tactics range from dynamic remarketing ads to geo-targeted content. One airline that has taken traveler interest as a key marketing tactic in the Restart Phase is American Airlines’ with their “Would you Rather?” Instagram campaign.
American Airlines: Would you rather? Campaign
American Airlines is using their Instagram Stories to post interactive content where users can select their destination preferance, such as horseback riding vs. Skiing trips. Based on the user’s selection, they are able to swipe up to a linked airTRFX Custom Page that features real-time low fares for their trip selection. American Airlines is able to utilize Instagram stories with airTRFX to promote their vacation packages based on user engagement.
EveryMundo Restart & Reacquire Best Practices
Understand Demand
Understand search demand for all routes to determine which routes are best to reopen, and when.
In this Playbook:
Utilize User Search Data
Forecast market demand from SEM
Promote Deals & Offers
Compete to acquire and reacquire customers with real-time, targeted fare promotions.
In this Playbook:
Run Cross-Channel Campaigns
Promote Future Travel Today
Sell Reopened Routes
Determine strategic routes to reopen, then acquire passengers with scalable marketing strategies.
In this Playbook:
Optimize SEM for Strategic Routes
Communicate Route Availability
Inform your Customers
Best practices to inform customers on and off your website.
In this Playbook:
Effectively communicate policies, restrictions and key info on and off your website at scale.
Reacquire Loyal Customers
Acquire new customers and reacquire loyal customers by advertising loyalty benefits.
In this Playbook:
Promote loyalty benefits
Display real-time miles fares
Focus SEO Efforts
Drive qualified traffic to your website with airline-specific SEO strategies.
In this Playbook:
Optimize organic search position
Maintain high SEO performance
Ready to Restart & Reacquire Customers?
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