Market Deals Based on Traveler Interest

EveryMundo Restart & Reacquire Best Practices

American Airlines: Would you rather? Campaign

American Airlines is using their Instagram Stories to post interactive content where users can select their destination preferance, such as horseback riding vs. Skiing trips. Based on the user’s selection, they are able to swipe up to a linked airTRFX Custom Page that features real-time low fares for their trip selection. American Airlines is able to utilize Instagram stories with airTRFX to promote their vacation packages based on user engagement.


Air Canada Home Page with airTRFX links

EveryMundo Restart & Reacquire Best Practices

Understand Demand

Understand search demand for all routes to determine which routes are best to reopen, and when. 

In this Playbook:

Utilize User Search Data

Forecast market demand from SEM

Promote Deals & Offers

Compete to acquire and reacquire customers with real-time, targeted fare promotions.

In this Playbook:

Run Cross-Channel Campaigns

Promote Future Travel Today

Sell Reopened Routes

Determine strategic routes to reopen, then acquire passengers with scalable marketing strategies.

In this Playbook:

Optimize SEM for Strategic Routes

Communicate Route Availability

Inform your Customers

Best practices to inform customers on and off your website.

In this Playbook:

Effectively communicate policies, restrictions and key info on and off your website at scale.

Reacquire Loyal Customers

Acquire new customers and reacquire loyal customers by advertising loyalty benefits.

In this Playbook:

Promote loyalty benefits

Display real-time miles fares

Focus SEO Efforts

Drive qualified traffic to your website with airline-specific SEO strategies.

In this Playbook:

Optimize organic search position

Maintain high SEO performance

Ready to Restart & Reacquire Customers?

We’ll show you how.