Video: EveryMundo CEO on Why Airlines’ Mobile Mentality ‘Needs to Change Now’

When it comes to mobile optimization, airlines are lagging behind…and unfortunately, the mobile gap is much bigger than most industry executives realize. As EveryMundo Co-Founder & CEO Anton Diego explains, airlines are making some misinformed assumptions about their relationships with mobile-savvy travelers – and are losing valuable market share as...

The EveryMundo Approach: How We Level the Playing Field Between Airlines & OTAs

In today’s customer acquisition landscape, airlines are navigating complex digital terrain in which online travel agencies (OTAs) and metasearch engines (MSEs) seize the majority of organic search traffic and, therefore, new customers. At EveryMundo, we’re working to help airlines rise to this challenge by providing scalable performance marketing solutions aimed...

Business, Leisure, or Neither: Why Airline Marketing is Missing the Mark with Travelers

As any busy professional knows, traveling for business and traveling for leisure are vastly different experiences. But there’s one area where the two really aren’t that dissimilar: the booking process. Most travelers – no matter their driving purpose – tend to start the trip planning process with online search. The...

New Report from EveryMundo Outlines How Airlines can Conquer Customer Acquisition Challenges

Download the 2016 Airline Marketing Outlook here! When it comes to customer acquisition, airlines face a more competitive and rapidly changing market than ever. For years, carriers have faced huge challenges in marketing and business development – challenges that they’ve largely failed to resolve – and 2016 will see new...

Reevaluating OTA Relationships: Retailers Don’t Lease their Customers – Why Should Airlines?

Save perhaps the financial sector, few industries are forced to navigate as many laws, regulations, and unique constraints as the airline industry. However, if you strip away the many rules and requirements surrounding air transportation, an airline is no different than any other revenue-generating business: It comprises a relationship between...

Are Airline Destination and Route Pages Doorway Pages? Spoiler Alert: No.

Are Airline Destination and Route Pages Doorway Pages? Spoiler Alert: No.

Recently, Google announced its intention to change the way its algorithm regards Doorway Pages. This prompted us to spend some time thinking about doorway pages in the context of our little universe of airlines. We asked ourselves the following question: would Google consider destination and route (O&D) pages on an airline’s...