by Seth Cassel | Apr 12, 2017 | Airlines, Personalization, Search Engines, User Search Data
Airlines are beginning to realize the huge potential of big data – including user search data – for their marketing efforts. It’s only been a few short years since the industry began to come around to the techniques already broadly deployed across the...
by Seth Cassel | Jul 26, 2016 | Airlines, Digital Content, Google, Search Engines
Mobile Focus If there’s one aspect of airlines’ direct customer acquisition efforts where there is opportunity to seize sizable market share, it is mobile customer bookings through the direct channel. Mobile conversion rates on carriers’ branded websites and apps are...
by Seth Cassel | Jul 8, 2016 | Airlines, Organic Search, Search Engines
In response to the pressure OTAs and MSEs have put on their bottom lines, airlines are renewing their focus on e-commerce best practices to help cultivate brand-loyal customers. Across the travel and hospitality industries, brands are allocating large portions of...
by Seth Cassel | Mar 11, 2016 | Airlines, Organic Search, Search Engines, Web Development
Download the 2016 Airline Marketing Outlook here! When it comes to customer acquisition, airlines face a more competitive and rapidly changing market than ever. For years, carriers have faced huge challenges in marketing and business development – challenges that...
by Seth Cassel | Feb 4, 2016 | Airlines, Organic Search, Search Engines, SEM For Airlines
In almost all consumer-facing industries, online retailers and ecommerce businesses tend to think long-term when it comes to their customers. A site like Amazon, for example, does not propose to sell a consumer a single book – it aims to acquire a customer who will...
by Seth Cassel | Jan 21, 2016 | Airlines, Organic Search, Paid Search, Search Engines, SEM For Airlines
Save perhaps the financial sector, few industries are forced to navigate as many laws, regulations, and unique constraints as the airline industry. However, if you strip away the many rules and requirements surrounding air transportation, an airline is no different...
