Top 3 Ways User Search Data Can Augment Airlines’ Personalization Efforts

Airlines are beginning to realize the huge potential of big data – including user search data – for their marketing efforts. It’s only been a few short years since the industry began to come around to the techniques already broadly deployed across the entire e-Commerce sphere, and yet the positive change...

3 Reasons for Airlines to Leverage Mobile Innovation

Mobile Focus If there’s one aspect of airlines’ direct customer acquisition efforts where there is opportunity to seize sizable market share, it is mobile customer bookings through the direct channel.  Mobile conversion rates on carriers’ branded websites and apps are averaging only one-fifth of their desktop conversion rates. With smartphone...

New Report from EveryMundo Outlines How Airlines can Conquer Customer Acquisition Challenges

Download the 2016 Airline Marketing Outlook here! When it comes to customer acquisition, airlines face a more competitive and rapidly changing market than ever. For years, carriers have faced huge challenges in marketing and business development – challenges that they’ve largely failed to resolve – and 2016 will see new...

Reevaluating OTA Relationships: Retailers Don’t Lease their Customers – Why Should Airlines?

Save perhaps the financial sector, few industries are forced to navigate as many laws, regulations, and unique constraints as the airline industry. However, if you strip away the many rules and requirements surrounding air transportation, an airline is no different than any other revenue-generating business: It comprises a relationship between...

Performance Content: Why it’s a Game-Changer for Airline Marketing

When consumers today shop online, they start with search – and nowhere is that more true than in the travel sector. Travelers’ interest in searching for deals on flights is so vast, it has spawned an entire industry focused on aggregating airline inventory for easier comparison shopping. Yet the rise...