by Madhura Selvarajan | Jun 6, 2019 | User Search Data
In our current digital age, there is a seemingly infinite amount of data and almost as many ways to obtain and process it. The airline industry is no exception; it receives an enormous amount of data that is not only challenging to process and store but also...
by Jason Glenn | Jul 6, 2017 | Airlines, Digital Marketing, User Search Data
Why the old assumptions about airline flight search can harm sales Learn how user search data shifts the paradigm User search data = a better customer experience Why Is it Important to Shift the Flight Search Paradigm? Unfortunately, today’s airline customers are more...
by Jason Glenn | Jun 6, 2017 | Airlines, Path to Conversion, Personalization, User Search Data
Understand why tightening the path to conversion is important in the airline industry 3 benefits airlines can expect from tightening the path to conversion See how airlines can tighten the path to conversion Why Is Tightening the Path to Conversion Important in...
by Jason Glenn | May 12, 2017 | Airlines, Digital Marketing, Personalization, User Search Data
What to Know About User Search Data and Customer Data From Cookie-ing Understand the limitations of customer data from standard cookies Learn how airline user search data works See the benefits of leveraging airline user search data Here’s a riddle for you: If an...
by Jason Glenn | Apr 25, 2017 | Airlines, Google, Personalization, User Search Data
Airline marketing executives have finally come around to the idea that yes, big data is important for them, too. But now, they are growing increasingly frustrated to find that their willingness to change is being rewarded with a lack of clarity about what to do next....
by Seth Cassel | Apr 12, 2017 | Airlines, Personalization, Search Engines, User Search Data
Airlines are beginning to realize the huge potential of big data – including user search data – for their marketing efforts. It’s only been a few short years since the industry began to come around to the techniques already broadly deployed across the...
