Why the old assumptions about airline flight search can harm sales Learn how user search data shifts the paradigm User search data = a better customer experience Why Is it Important to Shift the Flight Search Paradigm? Unfortunately, today’s airline customers are more dynamic than the airline industry gives them credit...
Category: Digital Marketing
Disrupting Airline Pricing Distribution with Spark
On June 7, we were honored to present our big data infrastructure, DataCore, at Spark Summit in San Francisco, CA. The presentation focuses on how we leverage Apache Spark to stream available airline fares across all online marketing channels in real-time. Below is our talk: Spark Summit is a leading big data...
Dynamic Price Insertion in Price Extensions for Airline Ads
What Are Price Extensions? How Can Dynamic Price Insertion Be Used in Price Extensions For Airlines? Price Extension Strategy for Airlines by Campaign Type What are Price Extensions? Price Extensions are prices for different products presented in a carousel format underneath a Google AdWords ad. This allows users to browse...
Dynamic Price Insertion Using Google Display Remarketing for Airlines
Dynamic Price Insertion for Google Display Remarketing for Airlines What is Dynamic Display Remarketing for Airlines? How Does Dynamic Display Remarketing Work? Set up Dynamic Display Remarketing with Prices Dynamic Display Remarketing Best Practices Dynamic Display Remarketing campaigns allow for custom display ads to be shown to people who have...
Not Getting Enough From Customer Data? Why Airline User Search Data Is The Answer
What to Know About User Search Data and Customer Data From Cookie-ing Understand the limitations of customer data from standard cookies Learn how airline user search data works See the benefits of leveraging airline user search data Here’s a riddle for you: If an airline yells at 1,000 people wearing an “I...
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