by Jason Glenn | Jul 6, 2017 | Airlines, Digital Marketing, User Search Data
Why the old assumptions about airline flight search can harm sales Learn how user search data shifts the paradigm User search data = a better customer experience Why Is it Important to Shift the Flight Search Paradigm? Unfortunately, today’s airline customers are more...
by Anton Diego | Jun 14, 2017 | Big Data, Digital Marketing, Dynamic Price Insertion
On June 7, we were honored to present our big data infrastructure, DataCore, at Spark Summit in San Francisco, CA. The presentation focuses on how we leverage Apache Spark to stream available airline fares across all online marketing channels in real-time. Below is...
by Katharina Warzel | Jun 5, 2017 | Airlines, Digital Content, Digital Marketing, Dynamic Price Insertion, Paid Search, SEM For Airlines
What Are Price Extensions? How Can Dynamic Price Insertion Be Used in Price Extensions For Airlines? Price Extension Strategy for Airlines by Campaign Type What are Price Extensions? Price Extensions are prices for different products presented in a carousel format...
by Katharina Warzel | May 18, 2017 | Airlines, Digital Content, Digital Marketing, Google, Paid Search, SEM For Airlines
Dynamic Price Insertion for Google Display Remarketing for Airlines What is Dynamic Display Remarketing for Airlines? How Does Dynamic Display Remarketing Work? Set up Dynamic Display Remarketing with Prices Dynamic Display Remarketing Best Practices Dynamic Display...
by Jason Glenn | May 12, 2017 | Airlines, Digital Marketing, Personalization, User Search Data
What to Know About User Search Data and Customer Data From Cookie-ing Understand the limitations of customer data from standard cookies Learn how airline user search data works See the benefits of leveraging airline user search data Here’s a riddle for you: If an...
