Video: EveryMundo CEO on Why Airlines’ Mobile Mentality ‘Needs to Change Now’

When it comes to mobile optimization, airlines are lagging behind…and unfortunately, the mobile gap is much bigger than most industry executives realize. As EveryMundo Co-Founder & CEO Anton Diego explains, airlines are making some misinformed assumptions about their relationships with mobile-savvy travelers – and are losing valuable market share as...

How to set up Multi-currency in Google Analytics using Google Tag Manager – Airline Example

How to set up Multi-currency in Google Analytics using Google Tag Manager – Airline Example

The success of any airline ecommerce manager is based on the ability to accurately measure the success or failure of their strategies. One of the elements that is most commonly overlooked is the proper measurement of multiple currencies. This is especially relevant for all ecommerce websites that use Google Analytics...

Are Airline Destination and Route Pages Doorway Pages? Spoiler Alert: No.

Are Airline Destination and Route Pages Doorway Pages? Spoiler Alert: No.

Recently, Google announced its intention to change the way its algorithm regards Doorway Pages. This prompted us to spend some time thinking about doorway pages in the context of our little universe of airlines. We asked ourselves the following question: would Google consider destination and route (O&D) pages on an airline’s...