Flights are still predominantly booked from desktop devices

  • While 55% of total airline website visitors come from mobile devices, 72% of total airline website flight bookings are made from desktop devices.
  • People convert more on desktop than mobile, so the device they use suggests their intent to purchase. Desktop website visitors have high intent demand compared to mobile website visitors.
  • Two (2) main reasons for this:
    • A large portion of flights are booked from work, where desktop devices are the norm.
    • Airline mobile booking flows are much more complicated and uncertain to complete for the average traveler.
  • As people get back to work they will begin to book more flights from desktop devices vs. mobile.

Other airline industry trends we are tracking: