Dynamic Price Insertion in Price Extensions for Airline Ads

What Are Price Extensions? How Can Dynamic Price Insertion Be Used in Price Extensions For Airlines? Price Extension Strategy for Airlines by Campaign Type What are Price Extensions? Price Extensions are prices for different products presented in a carousel format underneath a Google AdWords ad. This allows users to browse...

Dynamic Price Insertion Using Google Display Remarketing for Airlines

Dynamic Price Insertion for Google Display Remarketing for Airlines What is Dynamic Display Remarketing for Airlines? How Does Dynamic Display Remarketing Work? Set up Dynamic Display Remarketing with Prices Dynamic Display Remarketing Best Practices Dynamic Display Remarketing campaigns allow for custom display ads to be shown to people who have...

Business, Leisure, or Neither: Why Airline Marketing is Missing the Mark with Travelers

As any busy professional knows, traveling for business and traveling for leisure are vastly different experiences. But there’s one area where the two really aren’t that dissimilar: the booking process. Most travelers – no matter their driving purpose – tend to start the trip planning process with online search. The...

Reevaluating OTA Relationships: Retailers Don’t Lease their Customers – Why Should Airlines?

Save perhaps the financial sector, few industries are forced to navigate as many laws, regulations, and unique constraints as the airline industry. However, if you strip away the many rules and requirements surrounding air transportation, an airline is no different than any other revenue-generating business: It comprises a relationship between...

Performance Content: Why it’s a Game-Changer for Airline Marketing

When consumers today shop online, they start with search – and nowhere is that more true than in the travel sector. Travelers’ interest in searching for deals on flights is so vast, it has spawned an entire industry focused on aggregating airline inventory for easier comparison shopping. Yet the rise...

Holiday PPC Checklist for Retailers

The holiday season is just around the corner! This checklist was inspired by a recent analysis of two retail brands, and is meant to provide you with some of the best practices that we have found helped get the most out of this season. Here are some recommendations: 1. Set...

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