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Increase Direct Sales with Vacation Packages

Increase Direct Sales with Vacation Packages

by Erin Power | Dec 18, 2019 | Airlines, Dynamic Price Insertion, SEM For Airlines

  Travelers are searching for the best deals on flights, hotels, and rental cars online. By bundling together vacation offers, airlines can become a one-stop-shop for travelers booking their next trip. Vacation packages have historically been promoted and sold by...

Dynamic Price Insertion in Price Extensions for Airline Ads

by Katharina Warzel | Jun 5, 2017 | Airlines, Digital Content, Digital Marketing, Dynamic Price Insertion, Paid Search, SEM For Airlines

What Are Price Extensions? How Can Dynamic Price Insertion Be Used in Price Extensions For Airlines? Price Extension Strategy for Airlines by Campaign Type What are Price Extensions? Price Extensions are prices for different products presented in a carousel format...

Dynamic Price Insertion Using Google Display Remarketing for Airlines

by Katharina Warzel | May 18, 2017 | Airlines, Digital Content, Digital Marketing, Google, Paid Search, SEM For Airlines

Dynamic Price Insertion for Google Display Remarketing for Airlines What is Dynamic Display Remarketing for Airlines? How Does Dynamic Display Remarketing Work? Set up Dynamic Display Remarketing with Prices Dynamic Display Remarketing Best Practices Dynamic Display...

How to Use Bayesian Inference In A/B Testing

by Katharina Warzel | Aug 4, 2016 | Airlines, Paid Search, SEM For Airlines

This blog post is a recap of the presentation “Lies, Damned Lies, and Search Marketing Statistics” given by Vistaprint SEO Manager (North America, Australia, New Zealand) Adria Kyne at the SMX Advanced Conference in Seattle, June 2016. During this presentation, Adria...

Digital Power: Airlines’ New Key to Marketing

by Seth Cassel | Jun 9, 2016 | Airlines, SEM For Airlines

The world’s top international airlines may rule the skies, but they definitely don’t reign over the digital realm. Despite enduring brand recognition, even the largest global carriers still struggle to grow their direct channel acquisition– and therefore...

3 New Marketing ‘Must-Dos’ for Airline Brands

by Seth Cassel | May 24, 2016 | Airlines, Paid Search, SEM For Airlines

With 80 percent of airports and airlines investing in business intelligence (BI) solutions in the next three years, the success or failure of carriers’ BI initiatives will largely be driven by digital marketing. The travel marketing landscape today is about far...
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