Category: SEM For Airlines

What Are Price Extensions? How Can Dynamic Price Insertion Be Used in Price Extensions For Airlines? Price Extension Strategy for Airlines by Campaign Type What are Price Extensions? Price Extensions are prices for different products presented in a carousel format underneath a Google AdWords ad. This allows users to browse...

Dynamic Price Insertion for Google Display Remarketing for Airlines What is Dynamic Display Remarketing for Airlines? How Does Dynamic Display Remarketing Work? Set up Dynamic Display Remarketing with Prices Dynamic Display Remarketing Best Practices Dynamic Display Remarketing campaigns allow for custom display ads to be shown to people who have...

This blog post is a recap of the presentation “Lies, Damned Lies, and Search Marketing Statistics” given by Vistaprint SEO Manager (North America, Australia, New Zealand) Adria Kyne at the SMX Advanced Conference in Seattle, June 2016. During this presentation, Adria touches on the use of Bayesian methods to infer...

The world’s top international airlines may rule the skies, but they definitely don’t reign over the digital realm. Despite enduring brand recognition, even the largest global carriers still struggle to grow their direct channel acquisition– and therefore new customers – in comparison to online travel agencies (OTAs) and metasearch engines...

With 80 percent of airports and airlines investing in business intelligence (BI) solutions in the next three years, the success or failure of carriers’ BI initiatives will largely be driven by digital marketing. The travel marketing landscape today is about far more than search engine optimization, pay-per-click advertising, and social...

In today’s customer acquisition landscape, airlines are navigating complex digital terrain in which online travel agencies (OTAs) and metasearch engines (MSEs) seize the majority of organic search traffic and, therefore, new customers. At EveryMundo, we’re working to help airlines rise to this challenge by providing scalable performance marketing solutions aimed...

Across the travel industry, the battle for customer bookings is getting more aggressive than ever. The New York Times touched on the topic recently, outlining how hotels are engaging in a ‘tug of war’ with aggregator sites. According to the Times, many large hotel brands are launching ad campaigns designed...

Since the early 2000s, the rise and popularity of online travel agencies (OTAs) and metasearch engines (MSEs) has largely – and accurately – been attributed to travelers’ growing use of online search and their affinity for convenience and bargains. However, as the landscape of online marketing evolves, there’s an additional...

In almost all consumer-facing industries, online retailers and ecommerce businesses tend to think long-term when it comes to their customers. A site like Amazon, for example, does not propose to sell a consumer a single book – it aims to acquire a customer who will stay engaged with (and loyal...

Save perhaps the financial sector, few industries are forced to navigate as many laws, regulations, and unique constraints as the airline industry. However, if you strip away the many rules and requirements surrounding air transportation, an airline is no different than any other revenue-generating business: It comprises a relationship between...