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The EveryMundo Blog

New Report from EveryMundo Outlines How Airlines can Conquer Customer Acquisition Challenges

Download the 2016 Airline Marketing Outlook here!

When it comes to customer acquisition, airlines face a more competitive and rapidly changing market than ever. For years, carriers have faced huge challenges in marketing and business development – challenges that they’ve largely failed to resolve – and 2016 will see new trends, issues, and consumer preferences emerge to making traveler acquisition even more complex.

To make the smartest use of their resources, airlines need to understand the major forces at play in the flight-booking landscape, pull their customers out of the grasp online travel agencies (OTAs) and metasearch engines (MSEs), and deploy smart new tools and tactics to capitalize on changing customer booking trends…. and EveryMundo has released a new report that helps them do just that!

The 2016 Airline Marketing Outlook: How Airlines are Navigating Turbulence in Online Customer Acquisition is a free downloadable resource from EveryMundo, now available here. The report is designed to help airline executives better respond to their evolving business challenges.

The Airline Marketing Outlook report features insights from EveryMundo executives Anton Diego (Founder & CEO) and Seth Cassel (President), who outline how airlines can leverage new digital marketing ‘best practices’ to seize a greater number of online customer bookings and drive long-term growth. Their insights include:

  • Advice on how carriers can drive stronger conversion rates on their branded websites
  • Details on how recent industry developments (like the NDC standards and the rise of Google Flights) impact airlines
  • Intel on how carriers’ OTA and MSE partnerships impact their overall marketing performance
  • Tips on boosting revenue (and why add-on ancillaries aren’t the answer)
  • Perspective on how and why ‘big data’ will – or won’t – provide long-term value to the air travel industry at large

The report is EveryMundo’s response to the most common concern we hear from airline executives: that they’re maxing out their marketing budgets year after year, but still failing to acquire long-term, loyal customers.

“For too long, airlines have leaned on outdated marketing strategies and expensive third party referrals instead of seeking out innovative tools and tactics to drive sustainable revenue growth,” said Anton Diego. “We are thrilled to be releasing this report to help airlines make smarter use of their resources in the year ahead.”

Added Seth Cassel: “We hope this report will help carriers better address the shrinking margins, changing traveler preferences, and cutthroat competition for customer bookings that the airline industry has struggled with for so long.”

Readers can access the 2016 Airline Marketing Outlook here.

For more information, or to schedule an interview about the report with Anton Diego or Seth Cassel, email vanessa@everymundo.com.


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