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Three Thoughts on Localizing Website Content

The frailty of first impressions emphasizes how important it is for organizations (big or small) to get it right upon first execution when localizing website content for a global product, message of brand - better known as glocalizing. A survey by Common Sense...

Digital Power: Airlines’ New Key to Marketing

The world's top international airlines may rule the skies, but they definitely don't reign over the digital realm. Despite enduring brand recognition, even the largest global carriers still struggle to grow their direct channel acquisition– and therefore new customers...

Google Performance Updates’ Impact On Travel

Last week, during the Google Performance Summit 2016, Google announced a wide number of new features, changes and capabilities to AdWords, Google Analytics and Double Click, including the official release of the Analytics 360 Suite and “mobile-first” interaction with...

3 New Marketing ‘Must-Dos’ for Airline Brands

With 80 percent of airports and airlines investing in business intelligence (BI) solutions in the next three years, the success or failure of carriers' BI initiatives will largely be driven by digital marketing. The travel marketing landscape today is about far more...

How ‘Visibility’ Drives Customer Acquisition for Airlines

Across the travel industry, the battle for customer bookings is getting more aggressive than ever. The New York Times touched on the topic recently, outlining how hotels are engaging in a ‘tug of war’ with aggregator sites. According to the Times, many large hotel...

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