EveryMundo Blog
Literally Literals and Other Number Oddities In Python
This post requires an intermediate knowledge of Python and some experience with C (or at least being able to read some C), and the willingness to deal with bytecode. It originated as a series of emails between the Python developers at EveryMundo about a quiz at an...
Disrupting Airline Pricing Distribution with Spark
On June 7, we were honored to present our big data infrastructure, DataCore, at Spark Summit in San Francisco, CA. The presentation focuses on how we leverage Apache Spark to stream available airline fares across all online marketing channels in real-time. Below is...
3 Benefits of Airlines Tightening the Digital Path to Conversion
Understand why tightening the path to conversion is important in the airline industry 3 benefits airlines can expect from tightening the path to conversion See how airlines can tighten the path to conversion Why Is Tightening the Path to Conversion Important in...
Dynamic Price Insertion in Price Extensions for Airline Ads
What Are Price Extensions? How Can Dynamic Price Insertion Be Used in Price Extensions For Airlines? Price Extension Strategy for Airlines by Campaign Type What are Price Extensions? Price Extensions are prices for different products presented in a carousel format...
Dynamic Price Insertion Using Google Display Remarketing for Airlines
Dynamic Price Insertion for Google Display Remarketing for Airlines What is Dynamic Display Remarketing for Airlines? How Does Dynamic Display Remarketing Work? Set up Dynamic Display Remarketing with Prices Dynamic Display Remarketing Best Practices Dynamic Display...
Not Getting Enough From Customer Data? Why Airline User Search Data Is The Answer
What to Know About User Search Data and Customer Data From Cookie-ing Understand the limitations of customer data from standard cookies Learn how airline user search data works See the benefits of leveraging airline user search data Here’s a riddle for you: If an...
Personalization vs. User Search Data: The Tale of the Tape
Airline marketing executives have finally come around to the idea that yes, big data is important for them, too. But now, they are growing increasingly frustrated to find that their willingness to change is being rewarded with a lack of clarity about what to do next....
Top 3 Ways User Search Data Can Augment Airlines’ Personalization Efforts
Airlines are beginning to realize the huge potential of big data - including user search data - for their marketing efforts. It’s only been a few short years since the industry began to come around to the techniques already broadly deployed across the entire...
User Search Data For Airlines – Definition and Examples
In a recent post about user search data, we talked about how airlines can use this data to provide more relevant experiences to customers visiting their online channels. But what exactly is user search data? Watch this 35 second video, showing an example of a...
Tracking Airline eCommerce Revenue Across Devices & Apps in Google Analytics
Tracking Different Revenue Channels for Airlines How can airlines track Desktop, Tablet, Mobile, Tablet Apps, and Mobile Apps for iOS and Android in Google Analytics?What profiles need to be set up if the airline has a mobile responsive site vs. a mobile site and...
Google Analytics Account Setup Instructions for Airlines
The correct set up of Google Analytics will allow for intelligent business decision-making and generation of insightful performance reports. Items that need to be addressed for properly configuring the Universal Analytics account include: Account, Properties, Views...
Payment Gateway Referral Exclusions in Google Analytics
Proper attribution is often adversely affected by payment gateway referrals in an e-Commerce purchase funnel. This distorts data and hinders accurate analysis of traffic sources. Simply correcting this by using exclusions will greatly increase accuracy in...
Airlines and the Paradox of Google
With their travel revenue expected to reach $12.2 billion in sales – compared to online travel agencies such as Expedia: $9.2 billion and The Priceline Group: $9.2 billion - it's no secret that Google has become a significant and influential force in the digital...
Building a functional web application in 24 hours
An EveryMundo developer participated with the Cuemby team in the NBCUniversal Hackathon on October 22nd - October 23rd, at Miami Dade College Idea Center here in Miami. The die-hard developers finished in first-place in the fast video challenge. The goal of the...
3 Steps of the Digital Passenger Experience for Airlines
As 2016 winds down, the airline industry finds itself fully engaged in a new wave of investment in digital - as opposed to physical - infrastructure. For decades, the world’s top carriers' marketing budgets were focused on consumer-facing brand awareness and customer...