EveryMundo Blog

Redefining Passenger Experience for Airlines

Traditionally, the "passenger experience" (or "pax") has been defined by the physical interactions between airlines and their passengers - from airport check-in through baggage claim.  However, that definition is no longer enough to truly capture the full experience....

Digital Power: A Journey To Direct Channel Growth

How can airlines improve their direct-channel performance? The short answer is by maximizing their digital power by delivering a fully optimized e-commerce experience to travelers. This news should not come as a surprise to airlines, who have become aware of the importance of a best practice e-commerce strategy for their companies.

How to AMP the Mobile Travel Experience

Around half of online shoppers in the US drop out of the purchase funnel due to a slow site load time. This statistic is even worse for European markets, where the abandonment (or bounce) rate increases to almost 70% of shoppers. So, simply having a web presence is...

What Does ‘Digital Power’ Mean for Airlines? (Quick Video)

For decades, many airlines could rely on the strength of their brand power – their iconic brand names and respected, trusted standing with consumers – to win them the bookings and long-term loyalty of travelers. But unfortunately for airlines, brand power is no longer...

How to Use Bayesian Inference In A/B Testing

This blog post is a recap of the presentation “Lies, Damned Lies, and Search Marketing Statistics” given by Vistaprint SEO Manager (North America, Australia, New Zealand) Adria Kyne at the SMX Advanced Conference in Seattle, June 2016. During this presentation, Adria...

3 Reasons for Airlines to Leverage Mobile Innovation

Mobile Focus If there’s one aspect of airlines’ direct customer acquisition efforts where there is opportunity to seize sizable market share, it is mobile customer bookings through the direct channel.  Mobile conversion rates on carriers’ branded websites and apps are...

E-Commerce Strategy Advice For Airlines

In response to the pressure OTAs and MSEs have put on their bottom lines, airlines are renewing their focus on e-commerce best practices to help cultivate brand-loyal customers. Across the travel and hospitality industries, brands are allocating large portions of...

Three Thoughts on Localizing Website Content

The frailty of first impressions emphasizes how important it is for organizations (big or small) to get it right upon first execution when localizing website content for a global product, message of brand - better known as glocalizing. A survey by Common Sense...

Digital Power: Airlines’ New Key to Marketing

The world's top international airlines may rule the skies, but they definitely don't reign over the digital realm. Despite enduring brand recognition, even the largest global carriers still struggle to grow their direct channel acquisition– and therefore new customers...

Google Performance Updates’ Impact On Travel

Last week, during the Google Performance Summit 2016, Google announced a wide number of new features, changes and capabilities to AdWords, Google Analytics and Double Click, including the official release of the Analytics 360 Suite and “mobile-first” interaction with...

3 New Marketing ‘Must-Dos’ for Airline Brands

With 80 percent of airports and airlines investing in business intelligence (BI) solutions in the next three years, the success or failure of carriers' BI initiatives will largely be driven by digital marketing. The travel marketing landscape today is about far more...

How ‘Visibility’ Drives Customer Acquisition for Airlines

Across the travel industry, the battle for customer bookings is getting more aggressive than ever. The New York Times touched on the topic recently, outlining how hotels are engaging in a ‘tug of war’ with aggregator sites. According to the Times, many large hotel...