EveryMundo Blog
Redefining Passenger Experience for Airlines
Traditionally, the "passenger experience" (or "pax") has been defined by the physical interactions between airlines and their passengers - from airport check-in through baggage claim. However, that definition is no longer enough to truly capture the full experience....
Digital Power: A Journey To Direct Channel Growth
How can airlines improve their direct-channel performance? The short answer is by maximizing their digital power by delivering a fully optimized e-commerce experience to travelers. This news should not come as a surprise to airlines, who have become aware of the importance of a best practice e-commerce strategy for their companies.
Video: EveryMundo CEO on Why Airlines’ Mobile Mentality ‘Needs to Change Now’
When it comes to mobile optimization, airlines are lagging behind...and unfortunately, the mobile gap is much bigger than most industry executives realize. As EveryMundo Co-Founder & CEO Anton Diego explains, airlines are making some misinformed assumptions about...
How to AMP the Mobile Travel Experience
Around half of online shoppers in the US drop out of the purchase funnel due to a slow site load time. This statistic is even worse for European markets, where the abandonment (or bounce) rate increases to almost 70% of shoppers. So, simply having a web presence is...
What Does ‘Digital Power’ Mean for Airlines? (Quick Video)
For decades, many airlines could rely on the strength of their brand power – their iconic brand names and respected, trusted standing with consumers – to win them the bookings and long-term loyalty of travelers. But unfortunately for airlines, brand power is no longer...
How to Use Bayesian Inference In A/B Testing
This blog post is a recap of the presentation “Lies, Damned Lies, and Search Marketing Statistics” given by Vistaprint SEO Manager (North America, Australia, New Zealand) Adria Kyne at the SMX Advanced Conference in Seattle, June 2016. During this presentation, Adria...
3 Reasons for Airlines to Leverage Mobile Innovation
Mobile Focus If there’s one aspect of airlines’ direct customer acquisition efforts where there is opportunity to seize sizable market share, it is mobile customer bookings through the direct channel. Mobile conversion rates on carriers’ branded websites and apps are...
E-Commerce Strategy Advice For Airlines
In response to the pressure OTAs and MSEs have put on their bottom lines, airlines are renewing their focus on e-commerce best practices to help cultivate brand-loyal customers. Across the travel and hospitality industries, brands are allocating large portions of...
Three Thoughts on Localizing Website Content
The frailty of first impressions emphasizes how important it is for organizations (big or small) to get it right upon first execution when localizing website content for a global product, message of brand - better known as glocalizing. A survey by Common Sense...
Digital Power: Airlines’ New Key to Marketing
The world's top international airlines may rule the skies, but they definitely don't reign over the digital realm. Despite enduring brand recognition, even the largest global carriers still struggle to grow their direct channel acquisition– and therefore new customers...
Google Performance Updates’ Impact On Travel
Last week, during the Google Performance Summit 2016, Google announced a wide number of new features, changes and capabilities to AdWords, Google Analytics and Double Click, including the official release of the Analytics 360 Suite and “mobile-first” interaction with...
3 New Marketing ‘Must-Dos’ for Airline Brands
With 80 percent of airports and airlines investing in business intelligence (BI) solutions in the next three years, the success or failure of carriers' BI initiatives will largely be driven by digital marketing. The travel marketing landscape today is about far more...
The EveryMundo Approach: How We Level the Playing Field Between Airlines & OTAs
In today’s customer acquisition landscape, airlines are navigating complex digital terrain in which online travel agencies (OTAs) and metasearch engines (MSEs) seize the majority of organic search traffic and, therefore, new customers. At EveryMundo, we’re working to...
How ‘Visibility’ Drives Customer Acquisition for Airlines
Across the travel industry, the battle for customer bookings is getting more aggressive than ever. The New York Times touched on the topic recently, outlining how hotels are engaging in a ‘tug of war’ with aggregator sites. According to the Times, many large hotel...
Business, Leisure, or Neither: Why Airline Marketing is Missing the Mark with Travelers
As any busy professional knows, traveling for business and traveling for leisure are vastly different experiences. But there’s one area where the two really aren’t that dissimilar: the booking process. Most travelers – no matter their driving purpose – tend to start...