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The EveryMundo Blog

What Does ‘Digital Power’ Mean for Airlines? (Quick Video)

For decades, many airlines could rely on the strength of their brand power – their iconic brand names and respected, trusted standing with consumers – to win them the bookings and long-term loyalty of travelers. But unfortunately for airlines, brand power is no longer ‘powerful’ enough to keep competing forces away from their most valued customers.

And by competing forces, we’re not talking about low-cost carriers or other competing airlines. Increasingly, its online travel agencies that are outpacing airlines when it comes to the most important factor impacting online bookings: Digital power.

In the brief video below, EveryMundo Co-Founder & President Seth Cassel explains the components of digital power for airlines why it’s an important (and underappreciated) element of airline marketing.

To learn how EveryMundo can help your airline achieve a level of ‘digital power’ worthy of your airline brand, contact us now.

 


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