EveryMundo Blog

How to Fix Duplicate Transactions in Google Analytics

Ecommerce tracking is one of the most important features of Google Analytics. It shows the number of transactions and revenue collected by the website. Therefore, data integrity in eCommerce tracking is paramount for marketing and business decisions. Having duplicate...

How Airlines Can Test Transactions

The EM dataLayer can be used to leverage some analytics and marketing efforts such as Custom Dimension in GA, Event tracking, Trigger rules in GTM, Dynamic Remarketing

World Aviation Festival 2020

Restart & Reacquire: Lead Your Airline's Customer Acquisition through the Crisis Watch EveryMundo's presentation for the World Aviation Festival on the best practices airlines are already executing to restart and acquire customers post-crisis. EveryMundo...

Airline Booking Trends Post-COVID-19

2020 weekly airline bookings outpace weekly airline revenue leading airlines into a recovery from COVID-19. See how arilines are rebounding from an 8 week low-point.

Restart & Re-Acquire: How airlines can find opportunity post-crisis

March 2020 was a month unlike any other for the airline industry. Within a few days, domestic and international flights were grounded as governments around the world tried to limit the spread of COVID-19. While we don’t know exactly how long flight restrictions will...

The FareNet Demand Dashboard

The FareNet Demand by Departure Date Dashboard shows the number of search volume by route and day in the next 365 days. Airlines can use this information to plan which route to focus on marketing and reopening first as they are the most likely flights to sell tickets.