by Katharina Warzel | Feb 24, 2022 | Data Analytics
Like many companies, EveryMundo has been working remotely for more than a year. During this time, my team, Data Analytics, has grown stronger, improved our processes, and produced great data products. Originally, the Data Analytics team at EveryMundo was all located...
by Katharina Warzel | Jan 31, 2022 | Airlines, Data Analytics
In a previous post about user search data, we talked about how airlines can use this data to provide more relevant experiences to customers visiting their online channels. We make this data available to our customers through the FareNet Dashboards. In our Business...
by Ruby Zhang | Jan 13, 2022 | Data Analytics
Everymundo created the airTRFX Performance Dashboard to help our customers track the user engagement with their airTRFX Pages, from the first pageview to the final bookings and revenue. When Customers open the report, they gain quick insights into the overall...
by Ruben Alanis | Nov 20, 2020 | Data Analytics
Proper tagging and Google Ads linking to Google Analytics are important to attribute sessions to the proper channel in the Default Channel Grouping of Google Analytics. In many cases, our customers report incorrect channel attribution in their Google Analytics...
by Ruben Alanis | Nov 4, 2020 | Data Analytics
Internal Referral is referral traffic that originates from pages from the main website domain. This issue indicates that there are issues in the tracking implementation of the website. Having an internal referral in Google Analytics causes attribution issues in...
by Ruben Alanis | Nov 4, 2020 | Data Analytics
Ecommerce tracking is one of the most important features of Google Analytics. It shows the number of transactions and revenue collected by the website. Therefore, data integrity in eCommerce tracking is paramount for marketing and business decisions. Having duplicate...
