Event tracking is one of the most powerful ways to measure EveryMundo airModules’ performance. By developing the airModules dataLayer we have made it easy for customers to implement event tracking on airModules to send the data to their own data mining software...
Proper tagging and Google Ads linking to Google Analytics are important to attribute sessions to the proper channel in the Default Channel Grouping of Google Analytics. In many cases, our customers report incorrect channel attribution in their Google Analytics...
Internal Referral is referral traffic that originates from pages from the main website domain. This issue indicates that there are issues in the tracking implementation of the website. Having an internal referral in Google Analytics causes attribution issues in...
Ecommerce tracking is one of the most important features of Google Analytics. It shows the number of transactions and revenue collected by the website. Therefore, data integrity in eCommerce tracking is paramount for marketing and business decisions. Having duplicate...
“Do you trust your Ecommerce reports?” This is a question that we often ask our clients and for many of them, the answer is no. Performing a test transaction is a way to ascertain correct data collection in any data mining software. A test transaction is a method that...
