Google Analytics Channel Tracking

Google Analytics Channel Tracking

Proper tagging and Google Ads linking to Google Analytics are important to attribute sessions to the proper channel in the Default Channel Grouping of Google Analytics. In many cases, our customers report incorrect channel attribution in their Google Analytics...
Google Analytics Channel Tracking

How Airlines Can Test Transactions

“Do you trust your e-commerce reports?” This is a question that we often ask our clients and for many of them, the answer is no. Performing a test transaction is a way to ensure correct data collection in any data mining software. A test transaction is a method that...