Proper tagging and Google Ads linking to Google Analytics are important to attribute sessions to the proper channel in the Default Channel Grouping of Google Analytics. In many cases, our customers report incorrect channel attribution in their Google Analytics...
Internal Referral is referral traffic that originates from pages from the main website domain. This issue indicates that there are issues in the tracking implementation of the website. Having an internal referral in Google Analytics causes attribution issues in...
Ecommerce tracking is one of the most important features of Google Analytics. It shows the number of transactions and revenue collected by the website. Therefore, data integrity in eCommerce tracking is paramount for marketing and business decisions. Having duplicate...
“Do you trust your Ecommerce reports?” This is a question that we often ask our clients and for many of them, the answer is no. Performing a test transaction is a way to ascertain correct data collection in any data mining software. A test transaction is a method that...
The EM dataLayer is a data structure that has all the relevant data from the page that can be processed and passed from airTRFX to other applications such as Google Analytics, Google Ads, Adobe Analytics, etc. The EM dataLayer can be used to leverage some analytics...
