by Ruben Alanis | Sep 22, 2022 | Airlines
Introduction In collaboration with the PROS team, EveryMundo has developed a dataLayer to help airlines migrate to GA4 in a structure that will allow tracking of every possible ancillary product. The dataLayer presented in this article is quite comprehensive; not all...
by Ruben Alanis | Aug 29, 2022 | Airlines
Introduction The EM.context is a data structure that has all the relevant data in the iFrame where the externalized module is implemented. The EM.context can be used to create some custom dataLayer objects required by some TMSs like Tealium and Adobe. All the...
by Ruben Alanis | Oct 14, 2021 | Airlines
Event tracking is one of the most powerful ways to measure EveryMundo airModules’ performance. By developing the airModules dataLayer we have made it easy for customers to implement event tracking on airModules to send the data to their own data mining software...
by Ruben Alanis | Nov 20, 2020 | Data Analytics
Proper tagging and Google Ads linking to Google Analytics are important to attribute sessions to the proper channel in the Default Channel Grouping of Google Analytics. In many cases, our customers report incorrect channel attribution in their Google Analytics...
by Ruben Alanis | Nov 4, 2020 | Data Analytics
Internal Referral is referral traffic that originates from pages from the main website domain. This issue indicates that there are issues in the tracking implementation of the website. Having an internal referral in Google Analytics causes attribution issues in...
