Airline GA4 Ecommerce dataLayer

by Ruben Alanis | Sep 22, 2022 | Airlines

Introduction In collaboration with the PROS team, EveryMundo has developed a dataLayer to help airlines migrate to GA4 in a structure that will allow tracking of every possible ancillary product. The dataLayer presented in this article is quite comprehensive; not all...

How to implement Event Tracking for airModules

by Ruben Alanis | Oct 14, 2021 | Airlines

Event tracking is one of the most powerful ways to measure EveryMundo airModules’ performance. By developing the airModules dataLayer we have made it easy for customers to implement event tracking on airModules to send the data to their own data mining software...

Google Analytics Channel Tracking

by Ruben Alanis | Nov 20, 2020 | Data Analytics

Proper tagging and Google Ads linking to Google Analytics are important to attribute sessions to the proper channel in the Default Channel Grouping of Google Analytics. In many cases, our customers report incorrect channel attribution in their Google Analytics...