How to implement Event Tracking for airModules

Event tracking is one of the most powerful ways to measure EveryMundo airModules’ performance. By developing the airModules dataLayer we have made it easy for customers to implement event tracking on airModules to send the data to their own data mining software...
Google Analytics Channel Tracking

Google Analytics Channel Tracking

Proper tagging and Google Ads linking to Google Analytics are important to attribute sessions to the proper channel in the Default Channel Grouping of Google Analytics. In many cases, our customers report incorrect channel attribution in their Google Analytics...
Google Analytics Channel Tracking

How Airlines Can Test Transactions

“Do you trust your Ecommerce reports?” This is a question that we often ask our clients and for many of them, the answer is no. Performing a test transaction is a way to ascertain correct data collection in any data mining software. A test transaction is a method that...