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During the pandemic, airlines have had to reduce their route networks and cut costs to make up for reduced revenue. These cost cuts have extended across SEM budgets.  A byproduct of this is that it has enabled OTAs to bid for airline keywords in paid search, raising...

This document provides an overarching view and understanding of Advanced Web Rankings (AWR), the platform we use to track keyword positions in search engines. It describes the main configuration settings for the AWR profiles, as well as AWR main functionalities for...

This document offers a guide into Google Search Console (GSC). It covers the basic steps we take to set up GSC for airTRFX site editions. Additionally, it explains the most important reports that can be found in GSC. Back to SEO Resources for Airlines > Who should...

This document offers best practices for the implementation of the header menu on airTRFX pages.  Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for making...

The following guide provides a series of best practices to acquire incremental organic traffic through airTRFX Custom Pages. These best practices consist of building specific custom pages easily through airTRFX Control that cover relevant keywords, indexing them, and...

This document offers best practices to create meta descriptions for airTRFX pages.  Back to SEO Resources for Airlines >   Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for making edits...

This document offers best practices for link acquisition for airlines.  Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for PR Staff responsible for the...

This document offers best practices to prevent keyword cannibalization issues after launching airTRFX.  Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website Staff responsible for...

This document offers best practices to implement internal links to airTRFX pages from the airline’s top authority pages and additional domains.  Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the...

This document offers best practices to implement internal links to airTRFX pages from the header, footer, and homepage body.  Back to SEO Resources for Airlines > Who should read this document? Staff responsible for SEO Staff responsible for the airline’s website...

Proper tagging and Google Ads linking to Google Analytics are important to attribute sessions to the proper channel in the Default Channel Grouping of Google Analytics. In many cases, our customers report incorrect channel attribution in their Google Analytics...

Internal Referral is referral traffic that originates from pages from the main website domain. This issue indicates that there are issues in the tracking implementation of the website. Having an internal referral in Google Analytics causes attribution issues in...

Ecommerce tracking is one of the most important features of Google Analytics. It shows the number of transactions and revenue collected by the website. Therefore, data integrity in eCommerce tracking is paramount for marketing and business decisions. Having duplicate...