Dynamic Price Insertion in Price Extensions for Airline Ads

What Are Price Extensions? How Can Dynamic Price Insertion Be Used in Price Extensions For Airlines? Price Extension Strategy for Airlines by Campaign Type What are Price Extensions? Price Extensions are prices for different products presented in a carousel format underneath a Google AdWords ad. This allows users to browse...

Google Performance Updates’ Impact On Travel

Last week, during the Google Performance Summit 2016, Google announced a wide number of new features, changes and capabilities to AdWords, Google Analytics and Double Click, including the official release of the Analytics 360 Suite and “mobile-first” interaction with users and advertisers. Google Performance Summit is Google’s annual event for...