by Seth Cassel | Jun 9, 2016 | Airlines, SEM For Airlines
The world’s top international airlines may rule the skies, but they definitely don’t reign over the digital realm. Despite enduring brand recognition, even the largest global carriers still struggle to grow their direct channel acquisition– and therefore... by Seth Cassel | May 24, 2016 | Airlines, Paid Search, SEM For Airlines
With 80 percent of airports and airlines investing in business intelligence (BI) solutions in the next three years, the success or failure of carriers’ BI initiatives will largely be driven by digital marketing. The travel marketing landscape today is about far... by Seth Cassel | Apr 26, 2016 | Airlines, Organic Search, SEM For Airlines
In today’s customer acquisition landscape, airlines are navigating complex digital terrain in which online travel agencies (OTAs) and metasearch engines (MSEs) seize the majority of organic search traffic and, therefore, new customers. At EveryMundo, we’re working to... by Seth Cassel | Apr 12, 2016 | Airlines, Google, Paid Search, SEM For Airlines
Across the travel industry, the battle for customer bookings is getting more aggressive than ever. The New York Times touched on the topic recently, outlining how hotels are engaging in a ‘tug of war’ with aggregator sites. According to the Times, many large hotel... by Seth Cassel | Mar 23, 2016 | Airlines, Organic Search, Paid Search
As any busy professional knows, traveling for business and traveling for leisure are vastly different experiences. But there’s one area where the two really aren’t that dissimilar: the booking process. Most travelers – no matter their driving purpose – tend to start...